Your favorite "national food" is on fire! Little green cabbage, transformed into a tens of billions industry →
Fuling mustard tuber is named after Fuling, and Fuling is famous all over the world for mustard tuber.
In 1898, the locals salted and dehydrated the green cabbage head to make a new type of pickled vegetable "Mustard mustard".
After a hundred years of vicissitudes, it has not only developed into a tens of billions of dollars of industry, but also known as the "three famous pickles in the world" with European pickled cucumbers and German sweet and sour kale. It is not only a veritable "food for the people", but also The international market.
Fuling mustard tuber accounts for 50% of the country's mustard tuber production and sales, and its export volume accounts for 70% of the country's total.
How can a small vegetable head make such a big industry?
One mustard tuber drives 160,000 farmers to get rich
At 30 degrees north latitude, the unique soil and climatic conditions at the confluence of the Yangtze River and the Wujiang River produce excellent raw materials for mustard tuber.
Every year after harvesting the corn and pumpkins of the previous season, planting starts around the white dew in autumn, and transplants with cold dew. From the winter solstice to the next year, the rain starts from the high-altitude mountain to the flat dam on the river bank, and then enters the mature season of Qingcaitou. As a result, the winter in the fields of Fuling has a lush greenery that is different from other places. Even in the steep karst mountainous area, the cracks of the stones are full of vitality.
In Huilong Village, Baisheng Town, Fuling District, Chongqing City, the locals call harvesting green cabbage heads harvesting. The roots and leaves of the green cabbage heads are cut off when the knife is cut with their hands. Only the enlarged stems are left. It is no different from an ancestral craft in the Fuling countryside.
The sooner Qingcaitou is on the market, the better the price it can sell, but most villagers are not eager to harvest their own vegetable plots. The real harvest peak will occur around the Spring Festival.
At that time, the amount of each vegetable head was more abundant. Although the price would decline, the dealers had the smartest abacus. As long as the quality was excellent, there would be a protective price.
800 yuan a ton, the price was set as early as the time of planting, the purchase contract signed by the farmers, cooperatives and enterprises.
This is a new mechanism for linking interests with "one protection price and two deposits" explored locally.
Two deposits, one is from the cooperative social to the mustard enterprise.
If the amount of unqualified vegetables is insufficient, the company can deduct the money from the cooperative, but at the same time the company guarantees that the cooperative has a 15% gross profit margin.
The other security deposit is 30 yuan per ton for vegetable farmers to give to the cooperative.
Once the cabbage head is delivered to the cooperative in quality and quantity, the deposit will be refunded immediately.
There are now a total of 131 ordinary villagers and 11 poverty-stricken households in the village’s mustard professional cooperatives. In the year the cooperative was established, because of the protection price, the average household income increased by 5000 to 5000 7000 yuan.
Fuling used to be a poverty-stricken district and county in Chongqing. It lifted its hat from poverty in 2015, which gave Wang Bo, who has worked abroad for many years, hope.
In 2019, Fuling District formulated the first batch of funding plans for poverty alleviation projects to subsidize 100 mustard professional cooperatives throughout the district. Wang Bo seized this opportunity and chose to return to his hometown to start a business.
The fresh green cabbage head has thick meat and tender and crisp taste. The taste after cooking is the bitter and sweet, and it can be stir-fried on high heat. It can also be served with home-cured bacon, or fried or stewed, and the thick taste of cured products Complementing each other, this is the most direct and most pressing comfort for the tough and hardworking villagers from this piece of water and soil.
Washing, peeling and checking the tendons, threading and drying, then repeatedly pickling and pressing, all need to be done manually in the cooperative, and then sent to the processing enterprise when the fire is mature.
This kind of hands-on capture was previously unworthy skills in the eyes of the villagers, but since joining the cooperative, these have become realizable jobs. Working for the cooperative can earn 150 to 200 yuan a day.
In addition to working, there are dividends.
The per capita income of the village has increased from 13,500 yuan last year to 14,700 yuan this year.
In Fuling, this formerly impoverished county, in 2014, the rural per capita income was less than 10,000 yuan, and by 2020 this figure is close to 18,000 yuan.
The planting and processing of cabbage head alone led to 160,000 farmers, nearly 2,000 processing households, 37 mustard enterprises, and more than 70,000 people throughout the year.
Green cabbage heads green the winter in Fuling and enrich the villages of Fuling.
The farmers had no worries about the future, rolled up their sleeves and worked hard, and the fields were productive.
To ensure increased revenue, the industry needs to be further expanded and strengthened.
Selling mustard can also be an internet celebrity
Sun-dried mustard can also become an internet celebrity punching place
The traditional technique of air-dried green cabbage is called wind dehydration locally.
The rain from early winter to the coming year is more cloudy and less rainy in the Fuling area, which is suitable for drying the cabbage head.
The villagers used wood as purlins and bamboo strips as ropes to erect these drying racks on the spot. When the harvest season arrives, a bunch of vegetable heads are hung up in the field where the wind is blowing. The green color has also become three-dimensional from the plane.
Erdu Village, located in the core area of the Fuling National Modern Agricultural Industrial Park and Agricultural Science and Technology Park, can be said to take advantage of the time and place to develop the mustard industry. The per capita income of the village exceeds 20,000 yuan.
In October 2019, this place became one of the 20 demonstration villages for rural revitalization and construction in Chongqing. The village party secretary Pan Xiaojiang calculated that he would take this opportunity to make this article on mustard tuber even bigger.
Pan Xiaojiang, Party Secretary, Erdu Village, Jiangbei Street, Fuling District, Chongqing
Peng Ronggui, who grew up eating mustard pickled by her mother-in-law, is obsessed with the deliciousness of mustard, and he knows the hard work of making mustard.
However, when he decided to return home to start a business after having been a sailor on a boat for many years, he still chose to make mustard by hand and registered the "Peng Granny" trademark.
The most distinctive item in a small shop of less than ten square meters is the hand-made mustard pickles on site.
From ingredients to mixing, Peng Ronggui is a master.
The green vegetable slices taken out from the freezer have been cleaned, peeled, three-marinated and three-squeezed, and sent to the store. After adding the seasonings, they are hand-stirred for seven or eight minutes, so that each slice is evenly covered with the ingredients, and the heat is just right. It's not only technique, but also physical strength.
As a young man born in the 1980s, Peng Ronggui is well versed in online marketing. Taobao, Weidian, Pinduoduo, Douyin, and various channels have been playing around. A video made of mustard tuber is played online as small as tens of thousands. There are more than 800,000.
When he has some free time in the store, he will live broadcast the goods by himself.
In 2020, Peng Ronggui's mustard tuber sales exceeded 1 million yuan, of which online sales accounted for more than 35%.
With the latest Internet gameplay, the most traditional hand-made mustard has moved from this cramped space to a wider world.
Today's Fuling, on the one hand, is the gradual return of traditional hand-made mustard pickles, on the other hand is the continuous breakthrough of the most cutting-edge technology.
In July 2019, the country's first intelligent mustard production workshop was put into operation in Fuling Mustard Group. The almost empty production line has realized the entire intelligentization of the mustard production process from the washing, mixing and packaging of the mustard.
In 2002, Fuling Mustard Tuber Group passed an international bidding and developed the first domestic mustard tuber automatic production line with foreign equipment experts for two years. Through continuous increase in scientific research investment, it has achieved intelligent production and low-salinization of products. The mustard tuber has become China's largest mustard tuber production and management group.
Half an hour observation: Little green cabbage head hides wealth and carries homesickness
A small vegetable head carries homesickness in the industry, innovation and struggle.
The 19th National Congress of the Communist Party of China put forward the 20-character general requirements of the rural revitalization strategy of "prosperous industry, livable ecology, civilized rural style, effective governance, and prosperous life". With the implementation of this strategy, the traditional industry of mustard tuber is also incorporating new ideas , Develop new technology and keep pace with the times.
We believe that with the dual drive of rural revitalization and consumption upgrading, high-quality and characteristic agricultural and sideline products are promising.
Source: CCTV Finance "Economy Half an Hour"
Producer: Ke Chengyun
Reporter: Wang Xingcan and Wang Yu