China News Service, Changchun, December 26 (Sun Boyan and Shi Hongyu) The "China Ice and Snow Economic Development Report (2020)" released in Changchun, Jilin Province on the 26th pointed out that in recent years, China’s ice and snow industry has achieved rapid growth with the Winter Olympics as an opportunity. New growth pole.
The report was organized by the National Institute of Economic Research, the Jilin Provincial Department of Culture and Tourism, and prepared by the China Ice and Snow Economic Research Center of the National Research Institute of Economics.
The "Opinions on Promoting National Fitness and Sports Consumption to Promote the High-Quality Development of the Sports Industry" issued by the General Office of the State Council stated that by 2022, the total scale of China's ice and snow industry will exceed 800 billion yuan, promoting the realization of the goal of "300 million people participating in ice and snow sports" .
The Winter Olympics drove the whole people to participate in ice and snow sports (data map) Photo by Zhang Yao
The report pointed out that the number of ice and snow venues and facilities in China is growing rapidly, and the "south expansion, west expansion, east advancement" is gradually showing results.
From the perspective of skating rinks, as of June 2019, there are 388 indoor skating venues in China, which are widely distributed in various regions of North China, East China, Northeast China, Central South, Southwest, Northwest China, Hong Kong, Macao and Taiwan. At present, the number of ski resorts in China has been widely spread across 28 province.
The growth of ice and snow facilities has also promoted ice and snow tourism as a new way of life for people.
The report takes ski tourism as an example. As of the end of 2019, the number of skiers in China was 20.9 million, a year-on-year increase of 6.09%, ranking among the top in the world.
Based on the huge number of skiers and the size of the market, China has been regarded as one of the major ski markets in the world, and the number of annual skiers has exceeded some countries with mature ski markets.
Under the national call of "300 million people on ice and snow", more Chinese people participate in ice and snow sports, among which young people and teenagers have become the main force.
The report believes that the creation of a good ice and snow campus culture and a complete training system for young ice and snow talents are the keys to the improvement of China's ice and snow in the future.
According to the report, with the approach of the 2022 Beijing Winter Olympics, China's ice and snow industry has entered a stage of rapid development and has become a strategic industry with high public attention, great growth potential, and strong industrial driving.
It is worth mentioning that, based on China's huge ice and snow equipment consumer market, the report predicts that by 2022, the sales revenue of China's ice and snow equipment industry will exceed 20 billion yuan, with an average annual growth rate of more than 20%.
(Finish)