Chinanews.com client, Beijing, December 24th (Zuo Yukun) "Finners" are still busy eating every day?
Maybe you still don’t know, the Engel coefficient of pets who only ate and slept every day in the impression is smaller than you!
Engel's coefficient refers to the proportion of food expenditure in total consumption expenditure.
The smaller the Engel coefficient, the higher the standard of living.
The reason why the Engel coefficient of pets is gradually decreasing is that in addition to cat food and dog food, various high-end pet products represented by pet appliances are ruthlessly devouring the purses of shit scavengers.
Data map: Pet dogs meet in the cultural festival.
China News Agency reporter Chen Wenshe
"I don't have what I don't have, but also try to make my cat have."
When the role name of humans in pet keeping changed from "owner" to "poop shoveling officer", it is not difficult to see that the status of pets has become higher and higher.
Spending money on pets is nothing new.
The "White Paper on China's Pet Industry in 2019" shows that the scale of China's pet consumption market has exceeded 200 billion yuan in 2019, and is expected to exceed 400 billion yuan by 2023.
Pet consumption is coming up, and the big festival of consumption is naturally not to be missed.
You know, it's not just you and me who are looking forward to shopping festivals such as "Double 11" now.
"I have, and my cat will also have; if I don't have it, try to make my cat have it." "I haven't thought about what I want to buy, so I first arrange everything that my "hairy kid" needs."
Statistics show that sales of pet food and supplies during Tmall’s "Double 11" period increased by more than 100%, and the per capita spending exceeded 5,000 yuan.
Ten minutes after the opening of Double 11 on JD.com, the turnover of smart pet supplies increased 33 times year-on-year.
The picture shows Huang Yirui from Nanning, Guangxi with his pet cat, as well as the purchased cat food and cat litter.
Photo by China News Agency reporter Yu Jing
Huachuang Securities analyzes that in recent years, in domestic first- and second-tier cities, pets are moving away from the function of a home care home and evolving to a purely emotional sustenance function. The pet market has great potential for development.
The booming pet economy has made more pet-related products appear in people's eyes.
When the pet economy hit the smart era, the outlet for pet appliances was born, and many home appliance brands began to deploy pet appliances.
Recently, cutting-edge pet brands such as Xiaopei Pet, Magic Cat Box, Crazy Puppy, and Tail Life have received large-scale financing; home appliance brands such as Lake, Xiaoxiong, Yixiang Technology, and Yadu have also deployed in the field of pet home appliances; Xiaomi has Pins launched a wireless water pump pet water dispenser in December, focusing on safety and easy disassembly.
In addition to emerging brands, some established home appliance companies also want to take a share of these “golden” cats and dogs.
In October, Midea launched a pet automatic drinking fountain, which opened the prelude to the entry of leading brands in the home appliance industry into this market segment.
There are also "three big things" for pets, and smart life is "one step ahead"
Just as we cannot do without home appliances in our daily lives, as pets' "anthropomorphic" consumption has become a trend, cats and dogs have begun to use their own "home appliances".
Have you heard of the "three big pieces" of the pet smart home market?
They are automatic feeders, automatic drinking fountains and smart litter boxes.
Do you feel very emotional, when your own eating and drinking Lhasa cannot do without "manual", pets have already "one step ahead" and entered a smart life.
Pet water dispenser.
Photo by Zhu Xiaoying
The "three big pets" are not groundless.
A report released by an e-commerce platform shows that although the sales of cat food and dog food are still growing, the proportion of total pet supplies expenditure has dropped from 47% in 2019 to 39% in 2020, which is the first time in recent years. Significantly decreased.
Are you worried that your pet will be hungry when you go out, or if you put too much and worry that your pet will be eating badly?
Automatic feeder, buy, buy, buy!
Pets love to drink flowing soft water, but it is too troublesome to filter and purify by yourself?
Automatic water dispenser, buy, buy, buy!
The flying cat litter dust, the splattering cat litter debris and the terrible stench when shoveling shit are really unbearable?
Electric litter box, buy, buy, buy!
Workers in the pet boarding industry are cleaning the litter box.
Photo by Li Peiyun, China News Service
In this way, it is not difficult to find that pet appliances have reduced the burden for shovelers in many specific functions.
Such a good thing for pets and their owners to "win-win" naturally attracts many pet lovers to "spend big money."
Chinanews.com inquired the e-commerce platform and found that the current prices of automatic feeders and automatic drinking fountains are relatively low, basically below 300 yuan, and there are many options even below 50 yuan.
The best-selling models have reached 1,000+ monthly sales.
The electric cat litter box is the most "noble" of the "three big pieces", with an average price of about 1,000 yuan.
Even so, the most popular styles can attract many shit shovel officers willingly.
Is it really a "shoveling shit official artifact" or "sounds beautiful"?
"When my cat eats natural food, plus I am busy at get off work and irregular commuting hours, the automatic feeder is still very useful." Zhang Yingying (pseudonym), who has been raising cats for many years, is a loyal fan of pet appliances.
As early as 2018, when the automatic feeder only appeared, she spent about 140 yuan to buy the best one at the time.
"I think the better thing about it is the timing of the cruise monitoring, and it can record, record the sound of me calling him to eat, and call the cat at the point." Zhang Yingying introduced that the current automatic feeder has been updated. , There are also models with cameras.
Various automatic feeders on the e-commerce platform.
Screenshot
The electric water dispenser is also one of Zhang Yingying's earliest pet appliances. The price of 69 yuan is not expensive, but the experience is not very good.
"In theory, cats are more interested in running water. I bought it to make cats drink more water, but it is difficult to use. Because of the scale, it is necessary to wash it every day. This is very troublesome to remove and wash." Zhang Yingying vomited, "Some friends The cat in the house washes its feet in the water dispenser and does not drink the water."
Speaking of the electric litter box that was purchased for thousands of yuan, Zhang Yingying was even more angry: "Cats can’t speak, and a large part of their health problems are reflected in feces, but they are taken away as soon as the cat is done. , Can’t be observed at all. What’s even more terrifying is that if a cat is diarrhea, it’s simply unsightly and scratches everywhere."
Zhang Yingying said that the operating principle of the electric cat litter box that sounds very advanced and trouble-free is to automatically detect and then scrape it away with a fan-shaped moving stick, without high technical content.
"Pour the shoveled feces into a small pocket, and you need to pinch and throw it away. The smell is indispensable."
As for the most satisfactory pet appliance, Zhang Yingying's answer is remote monitoring, because "when you are out and thinking about it, you can see what it is doing when you open the video."
The cat seen in remote monitoring.
Photo courtesy of respondents
"After going around a big circle, I found that pet appliances just let me'look at it'. Really need to do something about eating and drinking. No one takes care of any appliances." Zhang Yingying summarized her experience in pet appliances.
Zhang Yingying is not the only "unsatisfied" shit shovel officer.
On Weibo, situations such as the automatic cleaning of litter box jammed cats, smart cat litter suffocating pets, and automatic water feeder leakage have all been reported. Pet household appliances urgently need better quality, design and safety.
Screenshot of Weibo.
“Although the pet smart product market looks like there are many brands, there are actually very few large pet smart products that can be used on the C-side.” Chen Pengyu, founder and CEO of Hangzhou Best Technology Co., Ltd., once said that user needs are far from being met. All pet smart products have room for optimization.
What appliances are you willing to equip your pet with?
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