Marked by the two confinements, the French seem to have asked Santa Claus for products that reflect their new habits.

Jacques Creyssel, Director General of the Federation of Commerce and Distribution and guest of Europe 1, Wednesday morning, profiles the end of the year 2020 in terms of consumption.

INTERVIEW

What will the French find at the foot of the Christmas tree, Thursday 24 or Friday 25 December?

In this particular year, upset by the coronavirus, the trends have changed a little compared to Christmas 2019. The first product that does well this year does not have a precise form: it is the gift card. , which allows "not to have to choose to please children and adults, it works very well this year", says Jacques Creyssel, general manager of the Federation of commerce and distribution.

"The global gift card market will represent around 5 billion euros over the year as a whole, which is considerable."

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One of the advantages of the gift card is also based on a favored distribution method: "These are often cards that are given by works councils. There has been a fairly strong increase in this area this year," says the consumer specialist.

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Gift cards, okay, but what to buy?

This year, several products find favor in the eyes of young and old: "Today, the French buy a lot of books and electronics, a whole series of products that they have become accustomed to buying with confinement. ", describes Jacques Creyssel, also citing" products related to sport or board games ".

And how can we forget "the absolutely considerable boom in bicycle purchases", the use of which has become widely democratized this year?

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Teleworking, which has experienced a marked acceleration this year, will also have concrete consequences when it comes to snatching gift packages.

"When we telecommute, we have different schedules and we save time because we have no transport."

Under the tree, there will therefore be "a lot of products which concern decoration and the house in general", predicts Jacques Creyssel.

No wonder: "As we are more often at home, we realize that there is work to be done and a number of improvements to be made."