(Comprehensively build a well-off society "Hundred Cities, Thousands of Counties and Ten Thousand Villages") Small county towns become larger scenic spots, "China's most beautiful villages" and the beauty of Wuyuan
Chinanews.com, Wuyuan, Jiangxi, December 22. Title: The beauty of Wuyuan, the "most beautiful village in China", has become a large scenic spot.
Reporter Liu Zhankun
Although it is winter, there are still many tourists in Huangling Ancient Village, Wuyuan County, Shangrao City, Jiangxi Province.
Every morning, the 68-year-old Cao’s brother of Huangling Village, a 68-year-old villager, puts out "autumn pictures" with crops such as peppers, corn, soybeans, etc., attracting many tourists to watch.
Aerial photography of "China's Most Beautiful Village", the unique "autumn drying" agricultural landscape in Huangling Village, Wuyuan County, Jiangxi Province.
(Data map) Photo by Liu Zhankun
Wuyuan County is located in the northeastern part of Jiangxi Province. It was originally one of the "One Prefecture and Six Counties" in ancient Huizhou. It is a brilliant pearl inlaid at the junction of Jiangxi, Zhejiang and Anhui provinces.
Because of its beautiful ecological environment and profound cultural heritage, it is hailed as "China's most beautiful village" by the outside world.
From a small county town to a large scenic spot, Wuyuan, Jiangxi is a microcosm of the development of rural tourism in China.
Since its inception, Wuyuan rural tourism has achieved a beautiful evolution from scratch, from small to large, and from large to strong through “policy guidance, market operation, group development, brand building” and other means. "Wuyuan model" rural tourism development road.
In Chengcun Village, Dashangshan Township, Wuyuan County, Jiangxi Province, Huizhou-style houses with white walls and black tiles are looming in the morning mist, reflecting each other and the ancient red maple forest, which is so beautiful.
(Data Map) Photo by Cheng Xinde
In the Jiangling Scenic Area of Wuyuan County, Jiangxi Province, known as "one of the four largest seas of flowers in China", ten thousand acres of rapeseed blooms freely among the terraced fields of mountains and plains, and the golden rapeseed blooms against the Hui-style houses with white walls and black tiles.
(Data map) Photo by Liu Zhankun
Differentiated development by "village"
Wuyuan tourism started in 2001. Based on the rich resources of the local area, through scientific analysis, it established the positioning of "China's most beautiful village".
Through differentiated development, it complements the tourism products of the surrounding tourist areas such as Huangshan, Lushan, Sanqingshan, Qiandao Lake, Poyang Lake, Jingdezhen, etc., and jointly forms a new pattern of rural tourism development of "famous mountains, famous waters, famous towns, and famous villages".
In order to promote the development of Wuyuan County's tourism industry, Wuyuan introduced a series of policies and measures to encourage social capital to participate in the development of rural tourism, so that private enterprises can prop up the sky of Wuyuan's tourism industry, and the long-sleeping rural tourism resources have gradually awakened from this.
At the same time, Wuyuan integrates the county's scenic spots (spots) resources in accordance with the idea of "one group, one ticket, and one big brand", greatly enhancing the overall strength and overall competitiveness of rural tourism.
Aerial photography of the beautiful mountain village Jujing Village, Dazhanshan Township, Wuyuan County, Jiangxi Province.
The village is surrounded by mountains and water, and the small river forms a large semicircle. It is known as the "roundest village in China".
(Data map) Photo by Liu Zhankun
In September 2019, Wuyuan County spent 411 million yuan to complete the equity repurchase of Jiangxi Wuyuan Tourism Co., Ltd., and put the best tourism resources in the hands of the government.
With this as a sign, Wuyuan tourism has re-started and accelerated the promotion of the tourism industry to achieve a new leap, that is, to promote the transition from ticket economy to industrial economy, from resource competition to cultural competition, and from sightseeing tourism to leisure vacation tourism.
At present, the county has successfully created a batch of unique leisure and holiday tourism products.
Among them, the landscape performance "Hometown in Dream", the ink and wash Shanghe Cultural Resort, and the Huangling Folk Culture Village have become new business cards for rural tourism in Wuyuan, and the transformation of tourism products is beginning to take shape.
Today, Wuyuan is accelerating the promotion of comprehensive product upgrades, comprehensive beautification of the environment, and comprehensive enrichment of business types, forming a landscape of villages and villages, so that the whole region can enjoy the vitality of tourism.
Wuyuan is the only national 3A-level tourist attraction named after the entire county. There are 1 national 5A-level scenic spots and 14 4A-level scenic spots. It is the county with the most scenic spots above 4A level in the country.
The picture shows the performance of "Zhu Xi's Hometown", a new large-scale Wuyuan Huizhou opera "The Return of the Hometown" in Wuyuan County, Jiangxi.
(Data map) Photo by Liu Zhankun
Use "flowers" as a medium to do prosperous four-season tourism
Rapeseed flower is the "famous song" of Wuyuan rural tourism.
Every year in March, Wuyuan County attracts tourists from all over the 100,000 acres of golden rapeseed flowers.
Rape flowers have transformed from ordinary crops into tourist attractions, making Wuyuan the focus of national spring tourism.
Wu Shu, secretary of the Wuyuan County Party Committee of the Communist Party of China, said that for a long time, the Wuyuan County Party Committee and the county government have taken the development of rapeseed industry as an important starting point for promoting "rural tourism". They have planted 120,000 mu of rapeseed on a land of 2,967 square kilometers, using terraced fields as the board. , Using rape as a pen, depicting a rural and rural land art, creating a number of Internet celebrity flower-appreciating resorts such as Jiangling and Huangling, driving farmers to increase income and becoming rich, rape blossoms have become the super IP of Wuyuan tourism.
In recent years, under the care and guidance of the Oil Plants Institute of the Chinese Academy of Agricultural Sciences and the Jiangxi Academy of Agricultural Sciences, early-maturing rapeseed, late-maturing rapeseed, off-season rapeseed, and colored rapeseed have been continuously launched in Wuyuan County.
Through experiments, in Wuyuan, not only spring is a sea of flowers, but autumn and winter can also enjoy flowers and scenery. Rape flowers have become "technological flowers", "landscape flowers" and "rich flowers", boosting Wuyuan tourism from the "one season tour". "To the "full season tour" promotion.
In addition, Wuyuan County has accelerated the construction of a number of tourism complexes with more than 1 billion yuan, such as Wunuzhou, Mengli Hometown, and Congxi, centering on resort towns, cultural towns, performing arts towns, health towns and sports towns. Start the millennium ancient city renovation project and the city night view night tour upgrade project to make up for the shortcomings of the night tour.
Now visitors to Wuyuan can upgrade from the previous "Day Tour" to "All Day Fun".
With its beautiful ecological environment, Wuyuan in Jiangxi attracts a large number of wild mandarin ducks to stay for the winter every winter.
Mandarin ducks belong to the national second-class protected animals and move from the north to the middle and lower reaches of the Yangtze River every winter to spend the winter.
Today, Wuyuan Mandarin Duck Lake has become the world's largest wild mandarin duck overwintering habitat.
(Data Map) Photo by Cheng Xinde
Cast the soul with "text" to help rural tourism
Wuyuan is an important birthplace of Huizhou culture. It has enjoyed the reputation of "Book Home" since ancient times. From Tang to Qing, a total of 552 scholars went out and left, and gave birth to a large number of history such as Zhu Xi, the master of Neo-Confucianism in the Southern Song Dynasty, Zhan Tianyou, the father of Chinese railways, and Jin Yong, a famous modern martial arts novelist. Cultural celebrities.
Historical relics are scattered throughout the countryside, including 28 Chinese traditional villages, 7 Chinese historical and cultural villages, and more than 4,100 ancient buildings. It is an Hui-style architecture Grand View Garden.
Huizhou opera, Nuo dance, Huizhou "three carvings" (wood carving, brick carving, stone carving), She inkstone making skills and Wuyuan green tea making skills are listed as national intangible cultural heritage.
For a long time, Wuyuan County has established the concept of "tourism is the carrier of culture, and culture is the soul of tourism", seeking breakthroughs in the cultivation of humanities, casting the soul with culture, and promoting the development of culture and rural tourism.
In particular, the county vigorously promotes the Zhuzi culture, builds the Wengong Temple and Zhuzixue database, creates the original Huizhou opera drama "Zhuzi Returning to the Homeland", and develops the "Zhuzi Research" tourism product.
Promote the inheritance and protection of intangible cultural heritage projects such as Wuyuan Hui Opera, Nuo Dance, She Inkstone and Green Tea Production, and enter major scenic spots and rural tourist spots for display.
After 20 years of development, rural tourism has given the people of Wuyuan a "tourist meal" at their doorsteps, driving two-thirds of the county's people to find employment and entrepreneurship, and become the "golden key" to start rural revitalization.
Statistics show that in 2019, Wuyuan County received 24.63 million tourists and achieved a comprehensive tourism income of 24.43 billion yuan.
Up to now, the number of direct tourists in Wuyuan County has exceeded 80,000, and the per capita annual income has exceeded 30,000; the indirect beneficiaries have exceeded 250,000, accounting for nearly 70% of the county's total population.
In the view of Zhu Youlin, vice president of Nanchang University, Wuyuan has evolved from a remote mountainous area "raised in the deep-boudoir" to a well-known national tourist attraction now "who in the world does not know the king", effectively promoting the advantage of tourism resources to the economy. Transformation of advantages.
Now Wuyuan has a superior location, convenient transportation, huge development potential and bright development prospects.
With the "village" invigorating the journey, the "flower" as the medium, and the "wen" casting the soul, Wuyuan has now become synonymous with "China's most beautiful village".
There are beautiful mountains and clear waters, livable and suitable for business.
Explore the sea of flowers in spring, take a research trip in summer, view red leaves in autumn, and look for home in the dream in winter. The four seasons will never end.
(Finish)