China News Service, Beijing, December 22 (Zuo Yukun) "From 2006 to 2020, Chinese brands have been running for 15 years. In one sentence, they are moving from made in china (made in China) to global brand (global brand). Brand).” A report released in Beijing recently pointed out.

The 2020 China Brand Annual Conference scene.

Photo by Zuo Yukun, China News Service

　　The "2020 China Brand Annual Conference and the 15-year Series of Chinese Brands Founding" was held in Beijing on the 20th, and the "2006-2020 China Brand Development Report" developed and compiled by the "China Brand" magazine and China Brand Research Institute (below Referred to as "Report").

　　The report shows that in the past 15 years, Chinese brands have undergone major changes. GDP and research investment have grown rapidly. The total retail sales of consumer goods in China has also increased from 5 trillion yuan in 2006 to 40 trillion yuan in 2019.

　　Among them, in 2006, my country’s basic living demand for grain, oil, clothing, etc. was 1 trillion yuan, and the consumption demand for improved quality of communications, catering, and daily use was approximately 1.1 trillion yuan; but in 2019, grain, oil, clothing, etc. Basic living needs are 1.3 trillion yuan, while consumption for improved quality of communications, catering, and daily use has increased significantly to 4.6 trillion yuan.

　　"This shows that consumption to improve living standards has become a fashion and a rigid demand. Consumers are willing to pay for the brand and quality." said Wan Feng, vice president of the China Brand Research Institute.

　　In this context, from 2006 to 2020, Chinese companies have continuously enhanced their brand awareness and grasped development opportunities, and more famous Chinese brands have emerged.

The report shows that in 2006, there were only 20 Chinese companies on the Fortune Global 500 list. By 2020, it has reached 133, becoming the country with the largest number.

　　At the same time, from 2006 to 2020, the number of domestic enterprise and individual trademark registration applications has shown explosive growth.

In 2006, the number of trademark applications in China was 766,000, and this number reached 7.837 million in 2020, ranking first in the world.

2021 China Brand Strategic Partner Release Ceremony.

For picture

　　The report also mentioned the problems encountered in the development of many brands.

In addition to the brand value and profitability of some brands that still need to be improved, there are also some traditional brands that are aging, and consumers who have lost the post-90s and post-00s need to be rejuvenated.

"By comparing the differences between traditional brands and Internet celebrity brands, it is not difficult to see that traditional brands also need to be rejuvenated to continuously release their vitality."

　　"In order to improve the core competitiveness of brands, Chinese enterprises must build an independent intellectual property system, continuously improve their innovation capabilities, and enhance the competitiveness and reputation of products and brand institutions through cultural creativity + empowerment of brands. In addition, we must strengthen our Brand equity.” said Wang Qiguo, a professor at Peking University.

　　Du Jiangang, a professor at Nankai University, believes that a cluster brand should be created to lead all Chinese companies to move forward, but creating a cluster brand is not the same as creating a corporate brand. To enhance the brand value of a corporate group requires the care of a national-level brand ecosystem. And support.

　　Lu Zhengmin, deputy director of the National Doubles Office and Deputy Director of the Enforcement Inspection Bureau of the State Administration for Market Supervision and Administration, stated that the next step will be to further strengthen the overall coordination of the National Doubles Office, take multiple measures, vigorously protect intellectual property rights, crack down on infringements and counterfeiting, and encourage innovation. Serve high-quality development and meet the needs of the people for a better life.

(Finish)