Malls expect a further increase in sales at the end of December with the receipt of salaries

"Dubai Shopping" restores activity to "malls" and raises sales

• The markets witnessed remarkable discounts in sectors ... including clothing and electronics.

  Photography: Ahmed Arditi

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Officials in commercial shopping centers confirmed that the offers of the 26th session of the "Dubai Shopping Festival" restored the activity in large proportions to the stores, and raised sales by rates ranging between 15 and 20%.

And they expected to "Emirates Today" that sales would increase by the end of this month, coinciding with the receipt of salaries, pointing out that the lack of travel of a large number of residents and citizens, and the presence of a large number of tourists in the markets, support those sales.

In turn, consumers assured «Emirates Today» that the commercial centers are no longer a destination for shopping only, but also for entertainment, pointing to the inclusion of offers in the services sector, such as the health field, the private clinics sector, the hospitality sector and hotels.

The Dubai Festivals and Retail Corporation revealed that the 26th edition of the festival is witnessing the participation of more than 900 brands, and more than 3,500 stores, which offer discounts ranging between 25 and 75%, in addition to extensive discounts initiatives.

Consumer opinions

In detail, consumer Ahmed Mohamed said that the markets witnessed remarkable reductions in several consumer sectors, including clothing, electronics, and electrical appliances, indicating that some of the reductions did not take into account the decline in demand during the past period, and perhaps they needed more downloads, to encourage consumers to buy. And to stimulate sales.

Muhammad said that electronics prices are still high, but the household appliances and furnishings sector has witnessed remarkable offers and reductions, pointing out that the past period has witnessed a focus in demand for food products, but with the market opening and the return to normal life, it is expected that all commodities will witness Request.

Offers «Services»

For her part, consumer Marwa Ali said that she noticed a remarkable spread of price offers during the past days in all markets and commercial centers, which is attractive, especially with the desire of families to practice their normal lives, shop, and buy their needs of all kinds of goods.

She added that what is striking is the proliferation of offers in the field of services as well, especially in the health field and the private clinics sector, which launched offers related to dental health, cosmetics, and salons, considering this as a positive thing that encourages consumers to spend and supports the growth of markets.

She stated that the offers also included hotel services and the hospitality sector, stressing the importance of government agencies monitoring the validity of some offers, and communicating with service providers and sellers of goods, to ensure that they are real offers.

And she continued: "The entertainment and restaurants sector was one of the most prominent sectors in this field, especially with the remarkable tourist influx in the Emirate of Dubai during the recent period, which we see clearly in the number of visitors to the malls."

Clothing and accessories

In the same context, consumer Amira Ali said, that the offers were more focused in the clothing and accessories sector, noting that the discounts in the electronics sector are not clear.

She stressed the importance of extending offers and discounts to all sectors, especially in online shopping sites, pointing out that commercial centers are no longer a destination for shopping only, but for entertainment as well.

In addition, the Chairman of the Board of Directors of the Dubai Shopping Centers Group, and the head of the “Al Reef Mall” and “Burjuman” centers, Majid Saif Al Ghurair, said that the offers and activities of the current session of the Dubai Shopping Festival contributed during the first days of its launch to stimulate and raise the sales of malls stores With rates ranging between 15 and 20%.

Al-Ghurair attributed the positive start, and the resumption of sales, to a number of factors, including the activity of tourist groups in shopping centers and Dubai markets, with the emirate welcoming visitors, and the resumption of flights, especially with the preference for tourists from the region or Europe to visit Dubai and the UAE in general, while applying safe standards. For safety, and to demonstrate success in dealing with the emerging corona virus pandemic.

He stressed that the various discounts offers at the festival, in addition to the fact that a number of residents and citizens did not travel compared to last year, which supported the turnout of commercial centers by large proportions.

Exceptional circumstances

In turn, the CEO of "Al Ahly Holding" and the "Dubai Outlet Mall", Mohammed Nasser Khammas, said that the offers of the Dubai Shopping Festival in its current session, which come under exceptional circumstances, have contributed to a significant re-activity of the sales of commercial centers. In raising those sales rates ranging between 15 and 20%, during the first days of it, it is expected that sales will increase in greater proportions during the end of the month, coinciding with the employees receiving their monthly salaries.

He also pointed out that the revival of the domestic tourism movement, and the remarkable presence of visitors from outside the country in the commercial centers, are among the factors that contributed to the promotion of store sales, stressing that the positive success that the festival recorded during its first days under the conditions of "Covid-19" indicates that How efficiently Dubai deals with the pandemic variables.

Awareness and confidence of shoppers

The director of public relations at the "Arabian Center" commercial center, Ahmed Youssef, said that the increased awareness of shoppers about the application of safety standards increased the demand for the Dubai Shopping Festival offers, and sales in "malls" increased by 15-20%.

He explained that "despite the activity achieved by the festival, it will appear more by the end of this December, which will support a greater increase in sales."

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