Its current period is the largest in its history
"Dubai Shopping" supports domestic tourism and contributes to the realization of its strategy
The Dubai Shopping Festival provides excellent experiences for all segments of society.
From the source
Issam Kazem: "Domestic tourism has played an important role in supporting the tourism sector during the current year."
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Festivals and major events organized by Dubai, most notably the "Dubai Shopping Festival", which started its 26th session on the 17th of this month, contribute to encouraging domestic tourism and giving the country's residents an opportunity to explore the city and enjoy many distinctive experiences, in line with the domestic tourism strategy in the UAE. Recently adopted by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
The Dubai Shopping Festival, the largest and longest shopping festival in the world, plays a major role in increasing the demand for domestic tourism, supported by many events that will be organized during the winter season, as the event witnesses in each new session the launch of distinctive events that suit all family members from different Cultures and nationalities, embodying the values of tolerance, cultural diversity and societal cohesion that characterize Dubai, as well as the UAE in general.
Festival partners
Various stakeholders and festival partners are working to provide full support for these efforts, including hotels and resorts that will provide a range of distinctive packages for the country's residents, including offers on accommodation, discounts on food and drinks, other free promotions, flexible reservations, and promotions offered by the retail and entertainment sectors. And events.
The data released recently by Dubai Tourism reflects the level of positive development achieved by the hospitality sector through the revitalization of domestic tourism. The sales of hotel nights in Dubai through domestic tourism in the period from May to October 2020 amounted to 5.68 million nights, compared to 2.74. Million nights in the same period last year, a growth of 107.6%.
Of the total hotel nights sold during this period of this year, 77.7% compared to 18.9% last year, with a growth of 58.8%.
Citizen reservations accounted for 40%, and other countries' nationalities such as India (11%), the Philippines (7%), Egypt (5%), and the United Kingdom (3%).
Domestic tourism
Essam Kazem, Executive Director of the Dubai Corporation for Tourism and Commerce Marketing, said: “Domestic tourism has played an important role in supporting the tourism sector during the current year, at a time when the world has witnessed the imposition of travel restrictions and the closure of many international destinations.
The directives of our wise leadership in the effective management of the pandemic and the resumption of economic activities, including tourism, have contributed to a gradual return to normal life while continuing the path towards a full recovery phase as soon as possible.
Meanwhile, efforts by various partners continue to increase the number of international visitors, especially as we prepare to welcome a new year in the next few days.
Kazem added: “Domestic tourism has always been the focus of attention of the tourism and hospitality sector, and the challenges posed by the repercussions of the (Covid-19) pandemic have shed light on this activity with the extraordinary and tremendous potential of this vital sector in the country, and to provide more options that empower the UAE population From enjoying the sights and distinctive experiences in Dubai ».
Tourist activity
Since the beginning of the resumption of tourism activity last May, and with the support of Dubai Tourism and its partners in this sector, the city has witnessed a large turnout by those looking for local holidays, as occupancy rates of many beach hotel establishments in Dubai have reached high levels.
In addition to those packages offered by hotels, citizens and residents also benefited from other offers provided by the retail sector and the main attractions and entertainment destinations to encourage domestic tourism.
By focusing on the domestic tourism sector, the emirate has succeeded in enhancing the confidence of residents and visitors, as well as forming positive perceptions about this sector.
The effective management of this pandemic and the precautionary health and safety measures that have been implemented in all tourist destinations have played a major role in reassuring the guests and visitors of the Emirate of Dubai, which is one of the most prominent safe tourist destinations in the world.
The various festivals and events that took place after the resumption of tourism activity, including "Dubai Summer Surprises", "Eid in Dubai", "Back to School" campaign, "Dubai Furniture Festival" and "Dubai Fitness Challenge" contributed to strengthening and revitalizing the market.
The 26th edition of the Dubai Shopping Festival, which will run until January 30, 2021, will be the largest in the festival’s history, with live concerts and music, raffle draws, distinctive entertainment events, and discounts on the most prestigious brands that contribute to providing the best shopping experiences. , Which confirms that Dubai is a unique global destination, offering multiple experiences and entertainment offerings, including shopping, heritage and entertainment destinations that attract families, adventures, outdoor and marine activities and culinary arts.
Reopen activities
Since the gradual reopening of its economic activities, as well as the resumption of receiving tourists from several international destinations, starting from last July 7, Dubai has been keen to apply the highest standards of health and safety and adhere to preventive measures at various points of direct contact with the public and its visitors to ensure their health and safety. Dubai Guarantee, which Dubai Tourism, Dubai Economy and Dubai Municipality cooperates in implementing, which in turn grants this seal to hotels, malls and shops, restaurants, cafes, and tourist and entertainment destinations that demonstrate full compliance with health and safety guidelines and protocols. Preventive in force across the emirate.
The city has also obtained the Safe Travel Seal from the World Tourism Board for Travel and Tourism, thus strengthening its position as one of the safest destinations in the world.
Citizen reservations accounted for 40%, followed by India 11%, the Philippines 7%, Egypt 5% and the United Kingdom 3%.
The emirate has succeeded, by focusing on the domestic tourism sector, in enhancing the confidence of residents and visitors.
5.68
Millions of hotel nights sales in Dubai for indoor tourism from May to October 2020.
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