China News Service, Liuzhou, December 19 (Reporter Meng Mingming) A heavy industrial city has made great efforts to develop street snacks. During the epidemic period, sales soared. Snail noodles were "out of the circle" during the epidemic, and production and sales doubled to become local The fastest growing industry.

  On December 18, in Liuzhou City, Guangxi, the birthplace of snail flour, local officials announced that the production and sales of bagged Liuzhou snail flour had exceeded RMB 10 billion, and it was exported to more than 20 countries and regions including the United States, Japan, South Korea, and ASEAN.

  Snail noodles is a local roadside snack in Liuzhou City, with a unique flavor of spicy, refreshing, fresh, sour and hot.

As early as ten years ago, local officials proposed to promote Liuzhou snail noodles to the whole country, and planned to open 100 brand stores in major cities, intending to replicate the expansion model of "Shaxian Snacks", "Guilin Rice Noodles" and other well-known local snacks in China .

  However, this road of store sales was unsuccessful. The high rents and labor costs in first-tier cities caused the first stores to open in Beijing to close after a few years.

  Liuzhou, as a heavy industrial city in southwest China, uses the production of automobiles, construction machinery, and steel as its economic support, and has never stopped questioning the development of the snail flour industry: "How many bowls of snail flour must be sold in exchange for the profit of selling a car? "

  The turning point came from the emergence of bagged snail powder.

In 2014, keen merchants developed bagged snail noodles that can be easily circulated and fast-food, and triggered a structural reform on the supply side of "flour" in the market.

Local officials followed the trend and promulgated industry standards to guide enterprises in standardized and standardized production.

  Riding on the spring breeze of the rapid development of Internet shopping in China, bagged snail noodles have become “net celebrities” on e-commerce platforms, and the production and sales of each year are increasing exponentially.

In Liuzhou Snail Noodles Industrial Park, every time before and after the e-commerce shopping festival, the entire park is brightly lit and produces 24 hours a day. Large trucks that ship snail noodles to the country line up.

  Affected by the epidemic this year, the development of many industries has stagnated or even regressed, but snail powder has "out of the circle" to counterattack.

With the help of e-commerce platforms, snail fans have become the most popular merchandise for online anchors.

Li Jiaqi, a popular online anchor in China, sold out 26,000 boxes of snail noodles in 2 minutes.

Due to the hot sales and the output cannot keep up, the supply is in short supply. In April and May this year, there was a grand occasion of "pursuing the whole network" of snail noodles.

  Not only the sales in China are hot, but the snail noodles are also popular overseas.

According to statistics from the Liuzhou Municipal Department of Commerce, in the first 11 months of this year, the export of Liuzhou snail powder was 31 times the total export value in 2019, with an export value of approximately 27.7 million yuan.

  A roadside snack stall has now become a tens of billions of dollars of industry, showing the huge transformation and development brought about by the traditional industry breaking its original form and combining with new formats, and also reflecting the huge potential of the Chinese consumer market. (Finish)