La Redoute is based in Roubaix -

PHILIPPE HUGUEN / AFP

  •  From Roubaix, La Redoute now offers a second-hand offer. 

  •  Sellers can either have cash or gift vouchers increased by 25%. 

  •  This is one of the actions of the northern brand in favor of sustainable development. 

Vinted had better watch out.

Since Tuesday, La Redoute (10 million customers, 875 million euros in turnover), the former mail order specialist turned e-merchant, has taken a new step in its development by officially deploying its offer second hand.

Called "La Reboucle", the site allows you to sell fashion items but also decorative items (even bulky ones), whether or not they are purchased on La Redoute, from individual to individual.

Resales made via this channel will then give the right to either a cash payment or a 25% e-gift card, to be used obviously at La Redoute.

A project accelerated by the health crisis

It was the pandemic that accelerated the implementation of this project, which has long remained in the pipeline.

“The second hand is an idea that we have been thinking about for a long time,” reveals Nathalie Balla, co-president of La Redoute.

The platform was tested internally during the month of November.

“Many of our customers are already on platforms like Vinted, the idea is to retain them on the La Redoute site by offering an additional service.

The rental is also under study, but rather on the furniture.

"

The health crisis seems to have sanctioned the explosion of the second hand, guided by criteria as ecological as economic.

In line with La Redoute's commitment to sustainable development.

Les Aubaines stores have been practicing the circular economy for years by selling stocks of clothing (and furniture at discounted prices in Roubaix) and for several years online thanks to the Outlet site.

40% of the current collection follows a responsible approach

And this is only part of the actions carried out in favor of the environment.

La Redoute, for example, is working on full traceability of organic cotton, in particular via the Go For Good labeling, guaranteeing the absence of harmful substances.

Moreover, nearly 40% of the current collection takes a responsible approach.

La Redoute has even committed by 2022 to offer a few fully responsible ready-to-wear collections and by 2025 a range of objects produced in France or in Europe.

Society

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Economy

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