With confinement, Fnac-Darty experienced a spectacular jump in its online sales before the Christmas holidays.
"More than two million packages" will thus be delivered in click and collect, assured on Europe 1 the boss of the group Enrique Martinez.
INTERVIEW
Re-containment and the Christmas celebrations are Fnac-Darty's business.
As the end-of-year festivities approach, the group's websites have indeed experienced strong growth, favored by the health restrictions imposed due to the coronavirus.
"By the end of the year, we will deliver more than two million click and collect packages to our store networks. This is more than double the number of previous years", reported Enrique Martinez, the group's boss. guest on Tuesday in the show
La France Bouge
.
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"Customers have understood the value of click and collect. They know what they want, they spend a lot of time online before buying. Customers are better informed than before," he continued.
The boom in TV sales
Enrique Martinez also provided an overview of the flagship products of recent months, especially televisions, whose sales have jumped.
"This is a trend of the second confinement. Families tell themselves that they spend a lot of time at home, and that they will therefore invest in household appliances, including television," he explains.
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"Household appliances and products for teleworking have withstood the crisis better. Christmas gifts, like books, because we are the leading bookseller in France, are also doing well," he explained.