China News Service, Haikou, December 15 (Reporter Wang Ziqian) The reporter learned from the Hainan Provincial Department of Commerce on the 15th that as of December 14, the total sales of four duty-free shopping stores on Hainan’s outlying islands exceeded 30 billion yuan this year. Sales of taxable commodities exceeded 25 billion yuan and 5 billion yuan respectively, doubling year-on-year growth.
According to Li Xuefeng, Director of the Consumer Division of the Hainan Provincial Department of Commerce (Director of the Provincial Consumer Bureau), since the implementation of the duty-free shopping policy on Hainan’s outlying islands in 2011, sales growth has accelerated significantly.
After the sales of duty-free goods exceeded 10 billion in 2018, it exceeded 20 billion in just two years.
He said that since the beginning of this year, the four duty-free shops in Hainan have accelerated the introduction of luxury and home lifestyle brands, enriching the choices of shopping travelers.
The four duty-free shops in Hainan accelerated their online and offline integration.
Li Xuefeng said that the total sales of duty-free shops in 2019 were 14.4 billion yuan, of which the sales of duty-free goods were 13.3 billion yuan, and the online sales were less than 1 billion yuan. This year, the brand live broadcast was increased and the annual online sales exceeded 5 billion yuan. , A year-on-year increase of more than four times.
According to reports, Hainan has increased the promotion of the duty-free shopping policy on outlying islands this year. In addition to the duty-free shopping festival on outlying islands, it has also increased the marketing of tourist sources in major cities. Promotional methods such as "Double 12" have given passengers more choices. This year, the sales of duty-free shops exceeded 350 million yuan on "Double 11" and over 250 million yuan on "Double 12", with sales reaching a new high.
"Generally speaking, the implementation of the new policy on Hainan's outlying islands is preventable and controllable." Li Xuefeng said, Hainan Provincial Department of Commerce, Haikou Customs and other departments and CDFG will increase publicity after the implementation of the new policy to guide enterprises and individuals to avoid participating in violations. purchase behaviour.
The functional departments have achieved precise crackdowns on purchasing agents and individuals through technical means such as big data analysis, face recognition, and credit record management.
Li Xuefeng said that in the next step, Hainan will introduce new market operators and open a batch of duty-free shopping stores on outlying islands to gradually achieve a balanced distribution across the province and form orderly and moderate competition.
Strive for policies and measures to facilitate shopping for tourists on outlying islands to enhance the convenience and happiness of shopping for tourists.
Liu Xiaodong, general manager of CDF Group (Hainan) Operations Headquarters Co., Ltd., stated that CDFG will increase cooperation with brand suppliers in the next step, continuously improve procurement and investment promotion capabilities and channel pricing power, enrich brand lines, and provide better services. Satisfy consumers' purchasing needs and stimulate overseas consumption to return.
It is understood that Hainan will promote the "zero tariff" policy for imported goods consumed by residents on the island as early as possible, speed up the preparatory work such as location selection, main body selection, and product stocking, and open duty-free shops for imported consumer goods for residents on the island as soon as possible. The policy dividends arranged in the early stage of the construction of the free trade port have allowed local people to gain a sense of gain in the construction of the free trade port faster, more and better.
Li Xuefeng said that Hainan will focus on the island’s customs closure operations before 2025, study and plan the construction of a number of pedestrian streets, commercial complexes, and business districts, introduce a number of international retail giants to settle in Hainan, and attract a number of international high-end brands to set up exclusive stores in Hainan. , Brand first store, flagship store, experience store, hold new product launch and first show activities, gather more internationally renowned brand resources, and enhance Hainan's influence and voice in the global consumer field.
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