Chinanews Client Beijing, December 16th, title:
Year-end planning: 2020, we are better than a "V
"
Reporter Li Jinlei
2020 is a magical year. The new crown pneumonia epidemic has hit the world hard, and everything will be ups and downs.
After the Chinese economy experienced a huge ship stall, it successfully staged a "V" rebound, and we have also experienced some "V-shaped" life trajectories.
Behind these "V" is the persistence and hard work of all walks of life in the country.
On March 2, employees of some companies in Beijing lined up at the entrance of the office building, provided identity information as required and entered the office after receiving a temperature test.
Photo by China News Agency reporter Hou Yu
"
V
" of revenue
——From salary cuts and layoffs to income reversals
A dust of the times is a mountain when it falls on everyone.
This year was a roller coaster year for Bei Piao Liu Meng (a pseudonym). From a salary cut to unemployment, to finding a job again, her income also successfully reversed.
"In February, the company suddenly issued a notice saying that due to the impact of the epidemic, all employees need to be reduced in salary, with leaders cutting the salary by 50% and ordinary employees by 30%." Liu Meng, who works in the Internet industry, was a little confused after seeing the notice.
"At that time, I was comforting myself. A 30% pay cut is better than no pay! But I didn't expect to receive a notice from the human resources department soon. I was'optimized'." Accept the reality of being laid off, but fortunately, the company has given economic compensation in accordance with the labor law.
"Everything is fickle, and I can only comfort myself, "Maybe the next job will be better."
Liu Meng lost his job, and his income fell to the bottom.
However, as the cold faded and the weather became warmer, Liu Meng finally found a new job in July, still in the Internet industry.
"I feel that everyone around me has successfully found a job. The second half of the year is obviously much better."
If life in the first half of the year was bleak, life in the second half of the year became brighter. Liu Meng's income successfully achieved a "V" rebound.
"The current salary is 1.2 times the previous. Thank you for everything you have experienced. Regardless of good times and bad times, you must maintain a positive attitude."
The experience of hitting worker Liu Meng is not an isolated case. Her income reversal curve is also a reflection and microcosm of the income of all residents this year.
According to data from the National Bureau of Statistics, affected by the epidemic, the per capita disposable income of residents nationwide in the first quarter was 8,561 yuan, which actually fell by 3.9% after deducting price factors.
By the end of the third quarter, the actual growth rate of residents' income turned positive for the first time during the year. In the first three quarters, the national per capita disposable income of residents was 23,781 yuan, a real increase of 0.6% after deducting price factors.
Data map: Changsha's "night economy" is gradually recovering.
Citizens travel to taste food on summer nights.
Photo by Yang Huafeng
Consumption
"
V
"
——From Moncoro to the
crowd
As income rebounded, consumption also staged a rebound.
On social media, many people are sharing their own experiences of retaliatory consumption. Luxury stores, hot pot restaurants, and milk tea shops have been waiting in front of the door from the early days of the epidemic, and now there are long and bustling lines. The red milk tea shop opened for 8 hours in line, and the "spectacle" for a cup of 500 yuan is amazing.
"Passing by the entrances of major luxury goods, seeing the crowds in line, I am very confused: Huh? Is it free to buy things now? Passing by the Hermès counter after lunch, the acquaintance clerk recommended that the autumn and winter series of shoes are very comfortable. : It's so fragrant! So he quickly joined the retaliatory consumer team."
"At the beginning of the epidemic, I only spent more than 1,000 yuan a month. Now I can spend 3,000 yuan a month on expenses plus shopping. Is this considered retaliatory consumption?"
"It cost 10,000 yuan to buy clothes in two months. It's time for the retaliatory consumption to end."
The night economy in various places continued to recover, the crowds in major shopping malls on weekends, Li Jiaqi shouted hoarsely before the live broadcast, and the first cup of milk tea in the fall made people feel that the smoke and fire in Chinese society were getting stronger.
The retaliatory consumption of workers is reflected to the merchants, which is the rapid growth of sales.
The data provided by Bianlifeng to Chinanews shows that overall store sales have recovered well and have exceeded the pre-epidemic level. The average sales of single coffee shops increased by more than 20% over the same period last year.
During the peak lunch period from Monday to Friday, there are long lines in front of the hot food cabinets in the commercial district stores, and some stores sell more than 400 hot meals.
In addition to buying, buying, eating and eating, spiritual consumption also continues to rise.
The content consumption platform Himalaya told a reporter from Chinanews.com that from January to October 2020, the total consumption of Himalaya content increased by 90% year-on-year. The two-dimensional, film and television and education have become the category with the fastest growth in sales this year.
More and more people's retaliatory consumption and retaliatory eating and drinking have not only increased their weight, but also successfully brought the growth rate of consumption back to positive growth.
In August this year, the total retail sales of consumer goods increased by 0.5% year-on-year, and the growth rate turned positive for the first time this year.
Food and beverage revenue in October was 437.2 billion yuan, a year-on-year increase of 0.8%, and the growth rate turned positive for the first time this year.
October 1, the 71st anniversary of the founding of the People’s Republic of China.
People came to Beijing Tiananmen Square to watch the flag-raising ceremony.
Photo by China News Agency reporter Sheng Jiapeng
Tourism
"
V
"
——From motionless to just leaving
"No movement on the first day of the first day, no movement in the second day, no movement on the third day, no movement on the fourth day, and still no movement on the fifth day... When will you be able to move? Zhong Nanshan called to move before you can move!" , Staying at home and not going out, turning into an otaku otaku, countless people's travel plans have also been ruined.
Outbound tourism and inter-provincial tourism have been suspended, tourism demand has been suppressed, and the tourism industry has also encountered an "ice block."
Qunar CEO Chen Gang said that as the demand for travel has dropped to a freezing point, the pressure of ticket refunds that has swept through has put a huge service pressure on travel platforms.
As the domestic epidemic prevention and control has achieved significant results, the normalization of the prevention and control phase has entered, and the inter-provincial travel resumed in July. The people who have been suffocated can finally release themselves and restart the walk-and-go travel.
During the 8-day National Day and Mid-Autumn Golden Week, the familiar "people follow the crowd" came back. Congestion caused the scene of high-speed "parking lot" to reappear. Tickets for many scenic spots were sold out, so it was so lively.
On October 3, tickets for the Badaling Great Wall Scenic Area in Beijing were sold out on that day. This is the first time that tickets have been sold out since March 24.
Statistics show that during the 8-day long holiday, the country received 637 million domestic tourists, and achieved domestic tourism revenue of 466.56 billion yuan.
As a travel blogger with more than 100,000 fans, Weiwei (a pseudonym), a white-collar worker from a foreign company, started retaliatory travel after dormant for a period of time.
I went to Xinjiang by car for about 10 days in October, and then went to Qingdao, Lijiang, Dali, Sanya... "We bought a weekend to fly as we wish, and almost every weekend we fly to a place." Weiwei said.
With the release of tourism demand, the tourism industry also ushered in a "V" rebound.
Ctrip Group’s third-quarter financial report shows that in the third quarter of this year, it achieved the first quarter profit since the outbreak of the new crown epidemic.
Qunar said that in August, the number of domestic air ticket bookings showed a positive growth for the first time, and the number of domestic hotel bookings in September exceeded that of the same period last year. According to the current recovery speed, it is expected to achieve profitability throughout the year.
According to data from Tujia Homestay, the number of homestay reservations during the Ching Ming Festival has recovered to 30% in the same period last year, the number of "May Day" holiday homestay reservations has increased to 65% in the same period last year, and summer vacations have returned to 85% last year. So far, the domestic homestay industry has recovered. It reached about 90% of the same period last year, and the recovery in some areas has even surpassed last year.
The picture shows aerial photography of Xiaochantan Wharf in Yangpu Port.
Photo by Luo Yunfei
Economic "
V
"
——From being forced to squat to taking off quickly
-6.8%, 3.2%, 4.9%.
This is the growth rate of the Chinese economy in the first, second and third quarters of this year.
Amidst the sound of steel collisions at construction sites, amidst the increasing fireworks, and bustling lights, China's economy has stepped out of a "V" curve, becoming the only major economy in the world that has achieved positive growth.
Recalling when the GDP growth rate was released in the first quarter, the focus of foreign media was "-6.8% is the lowest value since China announced its quarterly GDP in 1992."
And when China took a series of extraordinary measures, the prevention and control of the epidemic was improving, and the economic growth rate turned positive, CNN directly stated in the headline: "China's economy is envied by the world", Bloomberg News The commentary said: "The return of China's economy, the world is relieved."
Today, China's GDP growth rate, investment growth rate, consumption growth rate, foreign trade growth rate, and residents' income growth rate have all turned positive, and the goal of creating 9 million new urban jobs for the whole year has been completed ahead of schedule.
The International Monetary Fund (IMF) predicts that China's economy will return to normal at a faster-than-expected rate. China's economic recovery growth rate is expected to reach 8.2% in 2021.
The "V"-shaped rebound of China's economy from squatting to take-off. As the main market players, enterprises have intuitive feelings about this.
According to the data provided by the intelligent transportation platform Manbang to Chinanews.com, since 2020, express freight data has experienced a trough during the February-April epidemic, and reached a small peak during the "6.18" period, and the express freight volume of the "Double 11" platform This is 7.65% higher than "6.18", and the freight data of both surpassed the "Double 11" in 2019.
"Bicycle orders will be scheduled until July next year"... Recently, export orders for bicycles, small household appliances and other industries have increased significantly, and some foreign trade companies have reported an increase in export orders.
Beijing Jardine Jiaye Medical Technology Co., Ltd. told a reporter from Chinanews.com that its export ventilators have been in a state of bursting orders and demand exceeds supply.
The relevant person in charge of Xin'an Chemical told a reporter from Chinanews.com that my country's successful containment of the epidemic has brought opportunities to the industry. This is a "Chinese opportunity" under the epidemic.
Behind the "V" is the strong resilience and resilience of the Chinese economy. The huge economy that shoulders the livelihood of 1.4 billion people has broken through the storm and is speeding up its voyage.
(Finish)