During the Dubai Shopping Festival

Dubai Gold Group awards 25 kilograms of gold to 100 winners



 Dubai Gold & Jewelery Group, the largest commercial body for the jewelery industry in Dubai, in cooperation with the Dubai Festivals and Retail Establishment, announced the latest promotional campaign for jewelery shoppers "win non-stop" during the 26th edition of the Dubai Shopping Festival.

The Gold Campaign for the longest Dubai Shopping Festival in history will begin on December 17th and shoppers will continue to win in the City of Gold until January 30th.



With more than 200 participating stores, shoppers can participate in the biggest raffle campaign of the season and win 25 kilograms of gold during the Dubai Shopping Festival period. The new promotional campaign from Dubai Gold and Jewelery Group aims to boost the retail jewelry sector this year.



When purchasing gold jewelry worth 500 dirhams, customers are entitled to receive one raffle coupon and two raffle coupons when purchasing diamond and pearl jewelery worth 500 dirhams.

The raffle coupons will give shoppers a chance to win:


• A total of 25 kilos of gold, for 4 winners (250 grams of gold each) every two days from December 18, 2020 to January 30, 2021


• Among the winners, on January 30, 12 lucky shoppers will receive 3 kilograms of gold (250 grams of gold each) ) As a big prize.



In addition to the stores participating in the trade campaign, jewelry shoppers will also be able to participate in the raffle draw through their jewelry purchases from the outlets in Concourse B in Terminal 3, Concourse C in Terminal 1 and Terminal 2 at Dubai Airports.



“We are delighted to announce our latest promotional campaign during the longest season of the Dubai Shopping Festival. We believe there is no better way to reward shoppers than satisfy them with gold,” said Tawhid Abdullah, Chairman of Dubai Gold and Jewelery Group. Gold sales to tourists, in addition to the feelings of the local buyer being negatively affected We are starting to see tourists in the Gold Market in Deira and that has always been a very positive thing for business, we have seen an increase in demand for gold jewelry in the last two months and we expect sales to grow more after the launch of the largest campaign Raffles in Dubai, as shoppers want to increase their chances of winning by shopping during the Dubai Shopping Festival period. Like every year, our promotional campaign will be one of the most important events of the Shopping Festival. "



Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Establishment said: “Dubai Gold and Jewelery Group is one of our most important long-term partners, and the group plays a major role in enhancing the experience of visitors to the Dubai Shopping Festival, an event which is an important period for the retail sector and many other economic sectors. Rewarding jewelry shoppers and hosting raffle draws to win gold prizes will increase sales and support the retail sector citywide. "



Laila Suhail, Member of the Board of Directors and Head of Marketing at Dubai Gold and Jewelery Group, and Executive Director of the Strategic Partnerships Sector of the Department of Tourism and Commerce Marketing in Dubai and its institutions, added: “The Dubai Shopping Festival is a unique opportunity for shoppers to take advantage of the distinctive shopping offers and enhance the retail sector in Dubai. I am confident that the recent promotional campaign by the Dubai Gold and Jewelery Group will make the Dubai Shopping Festival 2021 more special for jewelery shoppers. Like every year, the Dubai Gold and Jewelery Group will provide the right momentum for the Dubai Shopping Festival and also boost the retail sector through the daily sweepstakes campaign for jewelery buyers. ”


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