Activating the campaign "The Most Beautiful Winter in the World" by a meeting between officials and media agencies

Video .. Al Falasi: The UAE attracted 27 million visitors and became a global tourist destination in a short period of time

Al Falasi (center) affirmed that the domestic tourism strategy supports a diversified economy based on innovation.

From the source

Following the announcement by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, the domestic tourism strategy and the unified tourism identity of the UAE, a joint meeting was held to discuss the prospects and opportunities for domestic tourism at the state level, attended by the Minister of State for Entrepreneurship and Small and Medium Enterprises Dr. Ahmed bin Abdullah Hamid Belhoul Al Falasi, who answered the questions of the editors-in-chief of local newspapers and heads of local and regional channels, and was organized by the Media Office of the UAE government.

Al Falasi said, "The UAE, which in a short period has become a global tourist destination, has attracted more than 27 million visitors, and is full of opportunities, especially in the field of domestic tourism."

He stressed that «the domestic tourism strategy, announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, supports the achievement of a diversified economy based on innovation and exploration of opportunities in various emerging sectors, and strengthens sources of income and supports the activation of economic resources, and availability New job opportunities within the tourism sector, until reaching the list of the top 10 global tourist destinations, and being ranked first in the world as the best promotional tourism identity, by 2030 ».

And he indicated that the adoption of a unified tourist identity constitutes an umbrella that encourages tourism investment, and strengthens the contribution of tourism to the gross domestic product, which amounted to 11.9% in 2019, to raise it to 15% during the next decade, and to double the numbers of domestic tourists up to twice during the next decade.

Al Falasi stressed the importance of working on an integrated program for tourism investment, in cooperation between the various stakeholders and economic actors, investors, entrepreneurs and owners of emerging, small and medium enterprises, to continue building capacities in this vital sector and organizing it, and to consolidate the unified Emirati tourism identity as part of the media identity of the UAE and its economic system Flexible and renewable.

Tourist area

The meeting witnessed a review of the achievements made by the UAE in the field of tourism, and its distinguished position in the list of 12 countries that attracted more than 10 million visitors during the last decade.

The meeting also discussed the existing and future opportunities for the domestic tourism sector, whose contribution to the domestic product reached 23% during the year 2019, which opens the door wide for economic activities to invest in its various opportunities, given the rate of the contribution of domestic tourism, which reaches up to 70% in some countries of the world. .

The meeting reviewed a number of tourism sector indicators in the UAE for the year 2019, issued by the World Travel and Tourism Council, including its contribution to creating 745,000 jobs and receiving more than 32 million guests in 2019, with a hotel occupancy rate of 73%.

Tourism bodies

Representatives of local tourism authorities and departments in the Emirates of the country also participated in the meeting.

Essam Kazem, Executive Director of the Dubai Tourism and Commercial Marketing Corporation, said: “We highly appreciate the joint initiatives and efforts that will contribute to strengthening the position of the UAE as a global tourist destination with a distinctive and unique character, capable of providing more options and wonderful experiences, whether for citizens and residents or visitors from Different countries of the world ».

He added: “Dubai Tourism’s strategy, in cooperation with its partners, during the resumption of tourism activity last May, contributed to revitalizing the sector by highlighting domestic tourism. Hotel establishments, major attractions and entertainment destinations presented promotional offers that encouraged everyone to Spending enjoyable times, while adhering to the precautionary measures and preventive measures followed, and this is what has raised occupancy rates in beach hotels to excellent rates.

Kazim indicated that Dubai's organizing of many festivals and events, especially during the coming period, including the Dubai Shopping Festival, as well as the events listed on the Dubai agenda and promotional offers offered by shopping malls, shops, hotel establishments and tourist attractions, will constitute an incentive to encourage domestic tourism by attracting citizens. Residents of other Emirates, to enjoy the many diverse experiences and offers that the city offers them.

Unified identity

The CEO of the Ras Al Khaimah Tourism Development Authority, Raki Phillips, said, “The launch of the unified tourist identity of the UAE by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, bears with it a testament to the wise vision of the country's leadership in Taking advantage of the valuable resources in the Emirates, encouraging more cooperation between local and federal tourism agencies and authorities, at the level of the seven emirates, and enhancing the role of local tourism as a vital supporter of the national economy.

He added that “launching a unified tourism identity for the state, which reflects the diversity and richness of local tourism offers in it, will enhance its position as a single, diverse and rich destination at the local and global levels, and under the directives of His Highness Sheikh Mohammed bin Rashid, we will continue to develop local tourism offers in Ras Al Khaimah, and work towards Close with other tourism agencies throughout the Emirates to launch the "The Most Beautiful Winter in the World" campaign, to support the tourism sector and elevate it to new horizons.

The most beautiful winter in the world

The meeting reviewed the first initiatives to promote domestic tourism, represented by the "The Most Beautiful Winter in the World" campaign, which was launched recently and continues for 45 days, with the participation of various tourism bodies in the country, and with the coordination of the Ministry of Economy, and the support of the Media Office of the UAE government, for the sake of Shedding light on the various tourism options that the emirates are full of.

The campaign contributes to supporting the unified tourist identity of the UAE, and introduces all segments of the UAE society, citizens and residents, to the country's most beautiful landmarks and its attractive tourist, historical, heritage and natural destinations.

Tourists welcome

The Executive Director of the Tourism and Marketing Sector at the Department of Culture and Tourism in Abu Dhabi, Ali Al-Shaiba, said: “The announcement of the launch of the unified tourist identity of the UAE comes at a time when Abu Dhabi is preparing to open its doors and welcome international tourists again. The global pandemic has put us in front of exceptional challenges, but close cooperation, which And he united the efforts of the public and private sectors, enabling us to overcome all obstacles.

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