"Vegetables in the cloud" can't go far by subsidies alone (manual writing in the cloud)

　　Do you still go to the vegetable market to buy vegetables?

Daily Youxian, Meituan Buying, Buying Duoduo, Orange Heart Optimal, Su Xiaotuan... Recently, Internet giants are focusing on the "vegetable baskets" in the hands of residents, or fresh food e-commerce, or community group buying. The "Cloud Shopping" service makes consumers picky.

　　The fresh food sector was once regarded as the "blue ocean", and the huge development space has attracted Internet companies to "grab the beach".

According to data from the Prospective Industry Research Institute, China's fresh food retail transaction scale reached 5.1 trillion yuan in 2019, and the online fresh food retail rate was less than 6%.

In contrast, consumer goods such as books and home appliances are highly online, with online shares exceeding "half of the country."

It can be seen that the huge market potential of "Internet shopping" needs to be tapped urgently.

　　Under the influence of the new crown pneumonia epidemic, the "home economy" has developed rapidly, and "Internet shopping" has been accepted by more consumers.

Placing orders on mobile phones and delivering food to home has become a consumption habit for more people, and the major fresh food e-commerce platforms have just come into use.

IiMedia Consulting's relevant research report shows that the epidemic has become an opportunity for fresh food e-commerce to resurrect, attracting and training a large number of new users.

Data shows that the community group buying market will develop rapidly in 2020, and the market size is expected to reach 72 billion yuan.

　　The large discounts are also an important reason why many people choose "Internet shopping".

In order to seize the market, various platforms frequently make strange moves.

In order to capture market share as soon as possible, many e-commerce companies have invested huge subsidies to make Internet vegetable prices repeatedly record lows.

Potatoes worth 5 cents per catty, and 20 eggs worth 6 yuan are hard not to be tempting.

All kinds of promotions are also very eye-catching, with limited-time spikes, free purchases every day, and group purchases by 10,000 people...Fun, cheap, and diverse promotions have even become a money-saving tool for many middle-aged and elderly consumers.

Consumers can not run errands and enjoy discounts. Why not?

　　"Internet shopping" has greatly satisfied consumers' immediate consumption needs for fresh food, but some people in the industry have also pointed out that the current development model that is too "eager for quick success and quick profit" has created a series of problems.

For example, after the market is monopolized, low prices are no longer available, and the quality of fruits and vegetables cannot be guaranteed.

Relying on temporary “subsidies” will not last long, and there is still a long way to go to do well in the “Internet shopping” business.

Supply chain channels, logistics distribution, quality assurance and other links are the keys to the healthy and sustainable development of "Internet shopping".

　　"Internet shopping" became popular after the epidemic, reflecting China's unstoppable online consumption trend, and its vast market space is undeniable.

In order to enable "Internet shopping" to continue to bring convenience to consumers, and for the healthy and long-term development of the industry, integrity management ensures quality and incubates a more scientific operation model. "Internet shopping" is invincible. The core lies.

Zhao Yichen