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100 million won TV, I can't imagine it?
After LG Electronics released a TV with a rolled up screen, this time Samsung Electronics released a billion-thousand super expensive TV.
It is an analysis that it is a premium strategy to defeat China's pursuit with the best technology.
Reporter No.
<Reporter> This
is a 110-inch TV newly introduced by Samsung Electronics.
A light-emitting diode LED is made into a micrometer size and closely arranged to apply a technology that emits light and color by itself.
The price is 170 million won per unit, which is more expensive than the price of one luxury imported car.
[Cho Seong-hyuk/Executive Director of Samsung Electronics: Because it is a new type of display with a different level of technology, it plays a role in creating an ultra-high priced market with a completely different concept of status...
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Earlier, LG Electronics also released a curved 65-inch TV for 100 million won per unit.
The strength of the display is that it is possible to create a variety of spaces.
It is analyzed that the two companies that lead the global TV market are competing for high prices in such a manner that they are conscious of the pursuit of China.
China already surpassed Korea in the cumulative world TV shipments by the third quarter.
It is a strategy to differentiate by focusing on high-priced large-sized premium TVs through technological innovation, rather than winning by volume.
[Nam Sang-wook/Professor of Industrial Research Institute: (Consumers) tend to buy mid-range products from the most technologically advanced companies, so the fact that they sell the most expensive and the best TVs is an important brand promotion factor. ]
TCL, a Chinese company that bought Samsung's LCD plant in China, professed to produce 8.5G OLED panels, which are the strengths of the Korean industry.