The Toyota logo.


Eugene Hoshiko / AP / SIPA

Known for its hybrid cars, Toyota will focus more intensely on electric and hydrogen vehicles in Europe.

The group's European management announced its ambition on Monday.

Pioneer of the hybrid with the Prius, the second world group wants to rely on electric and hydrogen engines to boost its sales of Toyota and Lexus in the coming years.

With 5.3% market share, the automaker has fallen behind in recent years in Europe.

"Cover all needs"

Toyota thus plans to end 2020 below the one million vehicles mark in Europe but wants to reach 1.1 million sales in 2021. In 2025, the objective is to sell 1.4 million vehicles, 70% of which are hybrids. more than 10% plug-in hybrids and more than 10% electric and hydrogen cars.

To do this, the Aponese manufacturer will launch on the European market more than 60 electrified vehicles, ten of which are 100% electric or hydrogen.

“Toyota's approach is to cover all needs,” said Toyota Europe President Johan Van Zyl.

“We will adapt to the preferences of each market, country, or consumer, with a low-emissions and accessible solution.


A mobility solution in Europe

Toyota has just launched the Yaris Cross, a hybrid SUV version of its star city car.

A mid-size 100% electric SUV is expected to be announced in the coming months.

The second generation of the Mirai, a hydrogen sedan, is due to arrive in Europe in the spring, as a standard bearer of its ambitions in the fuel cell market.

New Toyota Yaris Hybrid.

Beautiful on the outside AND on the inside!


👉 #Toyota #ToyotaYaris #YarisHybride

- Toyota France (@ToyotaFrance) December 1, 2020

At the beginning of 2020, Toyota announced that it was moving from the status of manufacturer to that of a “mobility company”.

A Kinto mobility subsidiary will be installed in early 2021 in Cologne (Germany).

Kinto will be present in 20 European markets with leasing, subscription and fleet management offers.

The subsidiary is targeting 100,000 vehicles under management in two years.


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