A number of core data in the financial reports of the three major travel platforms exceed the same period last year-

  The tourism industry is fully restored to life

  Recently, the three major tourism platforms Tongcheng Yilong, Meituan and Ctrip have successively announced their financial reports.

After sorting out, the reporter found that many core data of travel OTA has exceeded the level of the same period last year.

Just as Cheng Yilong's monthly active users rose to 246 million, it has exceeded the level of the same period last year, with a year-on-year growth of 5.0% and a month-on-month growth of 40%, setting a record high and maintaining profitability in the first three quarters.

Ctrip’s short-distance hotel bookings in the third quarter of this year increased by about 20% year-on-year, and its domestic air ticket business achieved positive year-on-year growth. At the same time, it also achieved profit in the first quarter since the new crown pneumonia epidemic. Enterprise first.

In the third quarter of this year, Meituan's domestic hotel room nights also resumed positive growth, reaching 3.7%.

  One by one data shows that the tourism industry, which was once shut down due to the epidemic, has not only slowed down, it has become popular, and there are new development opportunities.

Tourists from third- and fourth-tier cities that were not prominent in the tourism business have made great contributions.

After the outbreak, some small and medium-sized cities in China took the lead in normalizing prevention and control, unblocking scenic spots, and tourism successively recovered.

  As of September 30 this year, the registered users of Tongcheng Yilong living in non-first-tier cities accounted for approximately 86.1% of the total registered users.

In the third quarter, about 67.2% of Tongcheng Yilong’s new paying users on the WeChat platform came from third-tier cities or below, an increase from 63.3% in the same period in 2019.

In the third quarter, Tongcheng Yilong's hotel room nights increased by nearly 30% year-on-year in lower-tier cities.

  Qunar data released in Ctrip's financial report shows that Qunar has the same new customer growth as last year, among which 40% of new customers are under 25, and nearly half of the new users come from third-tier cities and below.

In particular, this year's air fares are extremely low, with fares ranging from tens of yuan to more than 100 yuan, and many tourists who have not previously traveled by air have the opportunity to try.

Since the beginning of this year, millions of users have bought the first ticket of their lives in Qunar, a record high in nearly five years.

  Third- and fourth-tier cities often do not have airports and high-speed rail is not developed.

Travel OTAs are sinking through technology and services to make their travel easier.

For example, Tongcheng Yilong has realized the seamless connection of services from the "aorta" of air tickets and train tickets to the "capillaries" such as bus tickets and boat tickets, and can automatically recommend transfer routes to meet the travel needs of consumers in low-tier cities.

On September 30 this year, the number of trips made by domestic major transportation (including air tickets, train tickets, and car and ferry tickets) exceeded 4.1 million in a single day, and the total number of trips increased by 22% year-on-year; In the overall growth rate.

  Consumers' pent-up travel enthusiasm was released, and holiday tourism hit a new high.

During the National Day holiday, Ctrip's ticket bookings increased by more than 100% year-on-year, surpassing the same period last year. The ticket volume of scenic spots increased by 3706%.

Ctrip's car rental growth exceeded 50% year-on-year.

  Statistics show that in the third quarter of this year, the unit price of Ctrip's live broadcast room reached 1,300 yuan.

Up to now, Ctrip's live matrix GMV (transaction value) has accumulated more than 2.4 billion yuan, and the number of viewers has exceeded 170 million.

Among users who watched Ctrip's live broadcast, users who repurchase more than two times accounted for more than 60%, and users who watched Ctrip's live broadcast the next day and later placed orders accounted for more than 65%.

  Recently, Tongcheng Yilong has also reached a cooperation with Kuaishou to promote hotels and attractions through live broadcast and short video content to stimulate users' interest in traveling and help users complete travel consumption decisions and purchases.

  Reporter She Ying