Turn Ding Zhen's attention into passenger flow
Recently, a "field boy" named Ding Zhen in Ganzi Prefecture of Sichuan quickly became popular online.
The guy in the video smiled at the camera, his starlike eyes revealing innocence and nature.
A cultural tourism company quickly signed a contract with Ding Zhen, who became a tourism promotion ambassador in Litang County, Sichuan.
It should be said that Ding Zhen's popularity may be accidental, but it is indeed natural to be able to quickly get out of the circle and achieve the good effect of promoting the tourism characteristics of his hometown.
Take Litang County as an example. As a state-level poor county that has just taken off its hat, tourism is the main source of income for local residents.
In order to develop the tourism industry, the local government has done a lot of work to improve service quality and optimize tourism experience. In addition to repairing new roads, temples, hospitals and other infrastructure, it has also taken measures to promote local characteristic tourism culture, such as hosting the most beautiful Kangba man A series of activities such as selection competitions, cultural tourism horse racing activities, poetry festivals, and Internet celebrity carrying goods festivals.
After Ding Zhen became popular this time, the local tourism and cultural department quickly seized the opportunity to ask Ding Zhen to help promote the natural scenery of Litang and show people a different Litang.
In an instant, the search index on the Internet in Litang County increased by 62%. Such a publicity effect will naturally help the development of the local tourism industry and increase the income of the people.
It's just the beginning. How long Ding Zhen's heat can last is still unknown.
For local governments, how to maintain the influence of Internet celebrity and turn attention to passenger flow is a question that must be answered continuously.
Judging from relevant experience, in addition to seizing new opportunities and satisfying people’s ever-changing beautiful needs, it also requires long-term patience and perseverance to continuously improve the local tourism environment and the level of tourism services. Let local tourism have sustained vitality.
I look forward to the emergence of more "Ding Zhen" in the future, using them to stimulate people's yearning for nature in the hustle and bustle of the city, and use them to stimulate the vitality of the local economy and benefit the people.
Li Mengqi