China News Service, December 2nd. The 2020 China Data Content Conference, co-sponsored by Zhejiang University School of Media and International Culture, Digital Visual Education Charity Fund, and Sina News, will be held in Hangzhou on December 19.
Recently, Wang Wei, Chief Information Officer of Sina Group and Dean of Sina AI Media Research Institute, pointed out in an interview as the chairman of the conference that data visualization can describe news events more intuitively. In the context of massive data in the mobile Internet era, it can greatly improve netizens’ Information acquisition efficiency.
"Promoting the in-depth integration of data and content, and fully tapping the value of data is also what Sina News has been doing." Based on this background, Sina News promotes the China Data Content Conference and the China Data Content Competition, aiming to make people perceive data usage and The scientific spirit and logic in visualization enhance data narrative literacy; stimulate data openness and its public value, and promote its role in communication between the media, enterprises, and governments; provide industry organizations and talents with opportunities for exchanges and learning, and further promote visualization Domestic promotion and international exchange of technology.
Data content provides new narrative logic
Different from traditional news reports, data content breaks through the limitations of text in the form of narrative: data itself becomes the core content, coupled with charts, comics, videos, interactive dashboards and other forms of expression and professional visual design blessing, user experience With this improvement, data presentation becomes more intuitive and easy to obtain.
"Now we are living in the era of'information explosion'. It seems that we can access rich content through mobile phones, computers and other media every day, but the problems of information redundancy and fragmented reading caused by information explosion are becoming more serious. The demand for content is increasing.”
Wang Wei analyzed that the so-called narrative logic is that it changes the traditional way of writing and provides a way of visual presentation.
For example, the data video method allows users to read information content more efficiently.
Wang Wei pointed out that with the development of the industry, data visualization applications will become more and more mature, and the narrative method of data will become a necessary communication method for all walks of life.
"Hopefully, the holding of the competition can strengthen the communication within the industry and promote this relatively novel narrative logic and narrative method.
Ensuring accuracy is the key to data visualization
Data visualization is inseparable from the development support of technologies such as big data and artificial intelligence.
"Relying on the richness and completeness of data, the best use of data can improve the accuracy and quality of data visualization content." Wang Wei believes that the degree of intelligence of the media platform and the richness of data will determine the visualization Content production efficiency.
In this regard, Wang Wei cited the Sina smart media platform as an example.
He said that in terms of information collection and content production, Sina has established a unique Eagle Eye system platform. The Eagle Eye system relies on Sina’s rich content data and Weibo social media data, and integrates the industry’s leading hotspot clues supply "resource pool". ".
It is worth noting that in content editing, through the analysis and learning of data, machines can assist humans, deeply intervene in the "editing" of content, and produce news with very high efficiency, such as some sports events and financial news.
In the context of artificial intelligence, massive content, and massive data, how to ensure the accuracy and quality of content is crucial.
It is understood that Sina News uses artificial intelligence DNN technology, especially convolutional neural network algorithms, to develop efficient end-to-end learning, training, and modeling identification technologies for sensitive content of text, pictures and even videos, which greatly improves Intelligent safety efficiency effectively guarantees the accuracy and authenticity of the content.
Deep integration of big data and content industry
"In the early days, news came from PGC, which was professionally produced content." Wang Wei said that with the popularization of the mobile Internet, everyone can produce content through channels such as Weibo and WeChat.
With the popularization of technologies such as big data and the Internet of Things, we are now seeing a new trend of news development called TGC, whose core is the content generated by the Internet of Things, realizing "everything is media".
In fact, when data is ubiquitous, it will form a series of content products. Wang Wei gives examples, such as machine news writing. News robots can form a personalized and stylized language style under the background of big data training and deep learning. , Even, can produce news with diversified language styles such as the second element, which is the transformation of news content production by technologies such as big data.
Wang Wei pointed out that in the future, the smart economy driven by the collaborative innovation of big data, AI, cloud computing, 5G, Internet of Things, blockchain and other technologies will gradually break the original social connection structure, and data will become an important production in the new era. Factors, and urge other enterprise factors, industry factors, and value factors to break the original barriers and promote the development of the media.