Illustration of bottles of Breizh Cola.

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MAISONNEUVE / SIPA

They already had Mont-Saint-Michel.

But this is not enough for the Normans who have just won their hands on Breizh Cola and Lancelot beers, two flagships of the Breton industry.

Already a minority shareholder since 2010 of the Phare Ouest group, based in Roc-Saint-André (Morbihan) and which produces the famous Breton beverages, the Norman cooperative Agrial continues its rise in capital and will become a majority shareholder on January 1.

Limit it would take a poem at the Fountain: "The eleven ermines and the two leopards".



"The ermines, being too boastful


With the Mount,


Found themselves very lacking


When the Breizh Cola was sold"

- Memes by Normaundie (@NormandieMemes) November 27, 2020

“Cola du Phare Ouest”, the third best-selling cola in France, as well as Lancelot beers (Duchesse Anne, Blanche Hermine, Bonnets Rouges) will therefore pass under the Norman flag.

A sale decided by Stéphane Kerdodé, CEO of Phare Ouest, who now wishes to devote himself to the development of "a family and independent whiskey distillery", according to the group's statement.

“No betrayal”, according to Stéphane Kerdodé

Internet users did not fail to react to this news, some even speaking of a betrayal.

"There is no betrayal", indicated Stéphane Kerdodé in the columns of the

Telegram

.

“I prefer to sell to a group of farmers than to a Luxembourg investment fund or a foreign company”, he added.

Breizh Cola was bought by the Normans ... pic.twitter.com/9EspDkqrJ6

- GAUTH (@gauthgrl) November 27, 2020

On the Agrial side, we are also trying to reassure the neighbors.

“Our goal is to preserve this Breton success story,” says the group, which already owns the Loïc Raison brand of cider.

Since 2012, e Breizh Cola has already been bottled in the Agrial cider house based in Domagné near Rennes.

“This development will further strengthen our industrial and commercial synergies,” underlines Marc Roubaud, CEO of the Beverages division of Agrial.

A giant in the food industry, the Agrial group has more than 22,000 employees and owns brands such as Agrilait, Danao, Maître Jacques and Florette.

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