Is it an IQ tax? Bird's nest bought at a high price may be "sugar water"?

The bird’s nest you bought at a high price may be just "sugar water"

　　Sino-Singapore Jingwei Client, Nov. 25 (Yan Shuxin) Recently, professional counterfeit Wang Hai claimed that the bird's nest sold by the internet celebrity anchor Simba was syrupy, and related topics frequently appeared on Weibo hot search as a traditional tonic The bird’s nest has become a target of public criticism for a while: Is the bird’s nest that consumers buy at a high price an IQ tax?

　　New latitude and longitude in the bird's nest data map

Simba Live Studio sells "Sweet Bird's Nest"?

　　In the morning of November 19, Wang Hai, a professional faker and Weibo certified as a "well-known legal blogger and headline author", released a test report with a text saying: After testing, @辛选官方微博@辛Youzhi xyz's flavored drink for bird's nest fans is sugar water.

According to the test results, the sucrose content of the product is 4.8%, and the carbohydrate in the ingredient list is 5%, confirming that the product is sugar water.

　　Wang Hai said that the sugar water does not contain protein and amino acids, and the test result showed that the sialic acid content was as high as 1.4%. The price of sialic acid per 100g in the market is 500 yuan, and the value of 0.014g is only about 7 cents. Including packaging materials, contents, processing fees, and industrial costs, no more than 1 yuan.

　　It can be seen in the test report published by Wang Hai that the name of the tested sample is "Ming Zhi Bowl Flavored Instant Bird's Nest". This product is the Ming Zhi brand "Xiao Jin Wan" sold in the big beautiful live broadcast room when Simba’s apprentice. Instant Bird's Nest with Rock Sugar in a Bowl".

　　On November 20, Xinxuan’s official Weibo responded that in the quality inspection report provided by Wang Hai, in addition to the sugar that the rock sugar bird’s nest product should contain, it also contains the bird’s nest ingredient: sialic acid.

After the incident, the product was submitted for inspection as soon as possible, and the results were notarized and announced to the majority of netizens after the results were returned.

　　Xin Xuan also said that if consumers have any dissatisfaction with this product, they can apply for a refund for the stock-out from Mingzhi Tmall flagship store, and the company will urge merchants to do after-sales service.

　　According to the information from Tianyan Check, the affiliated company of Mingzhi Tmall flagship store is Guangzhou Rongyu Trading Co., Ltd., which was established in January 2019, the legal representative is Lin Xiaofang, the registered capital is 1 million yuan, and the business scope includes diamond jewelry wholesale and gem jewelry Wholesale, retail of pre-packaged food, wholesale of pre-packaged food, etc.

The company has applied for a number of trademarks named "Ming Zhi", the international classification includes food, beer and beverages.

　　According to the product details of Ming Zhi Tmall flagship store, the manufacturer of the bird's nest products sold by it is Dazhou Xinyan (Xiamen) Biotechnology Co., Ltd.

According to the information from Tianyan Check, Dazhou Xinyan (Xiamen) Biotechnology Co., Ltd. was established in March 2018. Its business scope includes food management, bio-based material technology research and development, bio-based material sales, and food Internet sales (sales of pre-packaged food).

The company's largest shareholder is Hainan Dazhou Jinsiyan Industry Group Co., Ltd., with a shareholding ratio of 70%.

Is the market big and chaotic?

　　In the past two years, the number of domestic bird's nest consumers has surged.

According to the "2019 White Paper on China's Bird's Nest Industry", China is the world's largest consumer of bird's nest. Currently, there are four strong demand markets for pregnant women, health preservation, gift giving, and food.

In 2019, the overall market size of bird's nest in China reached about 30 billion yuan, and the bird's nest market showed rapid growth with a compound annual growth rate of over 30%.

In the nourishing health category, bird's nest takes the lead, accounting for nearly 30% of the turnover.

　　Ma Zengjun, chairman of the National Federation of Urban Farmers' Centers and chairman of the National Bird's Nest Committee, said that with the acceleration of the era of universal health, the bird's nest industry is expected to develop into a market of 100 billion yuan with huge potential.

　　Capital is also optimistic about the development of the bird's nest industry.

Take the online celebrity bird's nest brand Xiaoxian stew as an example. According to Tianyan, the company behind Xiaoxian stew is Shenzhen Rongshutang Biological Technology Co., Ltd., which was established on July 19, 2012, and the legal representative is Lin Xiaoxian.

At present, Xiaoxiandun has completed four rounds of financing. Investors include Hongtai Fund, Qihoo 360, 2049 Group, and well-known actor Chen Shu.

　　Source: Sky Eye Check

　　Recently, at the 20th Annual Meeting of the Yabuli China Entrepreneurs Forum, Lin Xiaoxian, the founder of Xiaoxian stew, claimed that he had won the support of many top entrepreneurs. "Zhou Hongyi decided to invest in less than 10 minutes, Chen Shu Zhang Ziyi Also voted for me" and said that Xiaoxian stew "has become a bowl of bird's nest that has influenced half of the entertainment industry."

　　However, behind the rapid development of the industry, the health and safety issues and production qualifications of some bird's nest brands have frequently been questioned by the media.

Chinese food industry analyst Zhu Danpeng said in an interview with the Sino-Singapore Jingwei client that at present, the development of the domestic bird's nest industry is still immature, the industry is less restrictive, and the relevant data is not sound, and there is indeed some chaos.

　　The Sino-Singapore Jingwei reporter learned that the domestic bird's nest industry does not currently have national mandatory standards and industry standards.

On March 26, 2018, the Chinese Pharmaceutical Culture Research Association announced the establishment of the Bird's Nest Expert Committee and officially released the "Chinese Pharmaceutical Culture Research Association Instant Bird's Nest Group Standard", which is currently one of the industry's reference standards.

　　"In the future, with the introduction of national standards, it should provide good support for the development of the entire industry." Zhu Danpeng said.

Is bird's nest an IQ tax?

　　It is worth mentioning that the efficacy of bird's nest is quite controversial in the market.

Some people think that eating bird's nest is good for the skin, and long-term use can have a cosmetic effect; others say that bird's nest is a placebo and an IQ tax.

　　@我心蝶舞扑萍: When I was pregnant, my friend recommended it. I ate 2 catties. The rhythm of eating every day, the child is really white. As for the reason, I don't know why I don't eat it after giving birth.

　　@肥宅快乐球 is a cat hair ball: The main function of the bird's nest is to make ordinary people send out their circle of friends and raise their eyebrows.

　　@苏三说什么_: I bought some when I was pregnant. Although I knew it was an IQ tax, I always felt that others would drink it when they were pregnant, but I did not drink it.

　　@ Guru Guru Hao Hao 2020: Simply because the taste has been eating for a long time, so I don't care about nutrition.

　　@弓长翠丝: Placebo, if it's cheap, it can't be comforted.

　　@萌妹子恩雅: I think it is useful. After eating for three months, I feel that my skin is quite transparent.

　　@我家的辰辰 is singing: From the perspective of cost performance, it may be an IQ tax, but from the perspective of vanity, it is genuine.

　　A reporter from Sino-Singapore Jingwei noted that some businesses promoted that bird's nest can protect women’s ovaries, and at the same time has the effects of promoting cell regeneration, improving body resistance, and balancing endocrine. If bird's nest is taken regularly for a long time, the body will glow naturally and healthy from the inside out. status.

　　Is bird's nest really so amazing?

Ruan Guangfeng, director of the Science and Technology Department of the Food and Nutrition Information Exchange Center, introduced to the Sino-Singapore Jingwei client that bird’s nest is the nest of seabird swiftlet, mostly built on the cliffs of tropical and subtropical seaside.

Golden swiftlet begins to make nests in the spring. Its mouth can secrete a kind of colloidal saliva, which will be dried by sea breeze after being protruded, and it will become a translucent and slightly yellow substance, which is called bird's nest.

Data shows that 100 grams of dry bird’s nest contains 49.9 grams of protein, 42.9 mg of calcium, 30.6 grams of carbohydrates, 3.0 mg of phosphorus and 4.9 mg of iron.

　　"From the perspective of nutrient data, its protein content is not the same as that of common meat products such as beef and chicken. Moreover, the protein it contains is mainly collagen, which is incomplete protein and lacks essential amino acids (tryptophan). Acid).

." Ruan Guangfeng said.

　　At the same time, Ruan Guangfeng believes that the sialic acid in bird's nest is indeed relatively high. According to some current test data, it can reach 3%-15% of the dry matter weight of bird's nest.

However, sialic acid is widespread in humans and animals (such as pig brains and other animal brains), not only in bird's nests.

"The

."

　　Ruan Guangfeng mentioned that the health functions of bird's nest circulating now are only the results of some animal experiments.

However, animal experiments are very different from the normal diet of humans. For example, the doses of sialic acid used in fruit flies and mice are very large, while ordinary people only eat occasionally, the amount is very small, and there is almost no health benefit.

　　"After all, the price of bird's nest is very expensive. The average person eats a few grams at a time, and it can't be eaten several times a year. If you want to eat the amount used in animal experiments, it is estimated that the average person cannot afford it." Ruan Guangfeng said.

　　Take Xiaoxian stew as an example. 3 bottles of 70g Xiaoxian stewed freshly stewed bird's nest are priced at 499 yuan, and each bottle contains only 3.5g of dried bird's nest.

Based on this calculation, the price per gram of dried bird's nest is as high as 47.5 yuan.

The price of Mingzhi bird’s nest, which is referred to as “bird’s nest in sugar water”, is not low. Among them, 5 bowls (100g/bowl) of small golden bowl with rock sugar instant flavored bird’s nest gift box is priced at 199 yuan, which is about 40 yuan per bowl.

　　Ruan Guangfeng reminded consumers that the nests of swiftlets are on the cliffs, it is difficult to collect them, and the output is very limited.

However, there are so many bird's nest health products on the market, it is difficult to guarantee that the bird's nest that consumers buy is real.

(Zhongxin Jingwei APP)

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