The global market share of the smartphone manufacturer has now shrunk so much that market researchers only classify it under “other” in the statistics. It is still less than one percent, the analysis company Counterpoint even speaks of half a percent. Seiche waves it away. “We see ourselves as number eight in the countries in which we are represented.” But that cannot go well for long because visibility is lost. Those who are teenagers today often only know Nokia from their parents' stories. The Finnish group wants to change that and is hoping for an explosion of awareness - from Easter 2021.
Nokia: The fate of the cult brand is sealed
2020-11-24T08:41:41.194Z
Nokia was once one of the most valuable corporations in the world. The descent is a lesson in missing critical trends and losing all of that radiance. Now the brand is to be reborn. But how good are the chances for the saving strategy?
Source: welt