The global market share of the smartphone manufacturer has now shrunk so much that market researchers only classify it under “other” in the statistics. It is still less than one percent, the analysis company Counterpoint even speaks of half a percent. Seiche waves it away. “We see ourselves as number eight in the countries in which we are represented.” But that cannot go well for long because visibility is lost. Those who are teenagers today often only know Nokia from their parents' stories. The Finnish group wants to change that and is hoping for an explosion of awareness - from Easter 2021.