Only products for fitting only in the apparel section Searching for new sales methods November 23, 5:55
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A store called "showrooming type" has opened in a department store in Tokyo, where clothing items for fitting are lined up in the sales floor and products are delivered to customers who purchase them at a later date.
In the apparel industry, business performance is sluggish due to the impact of the new coronavirus, and there is a growing movement to seek new sales methods.
The showrooming type store was opened by Sanyo Shokai, a major apparel company, as a limited-time store last month.
All of the clothing on display is for fitting only and customers can buy it on the spot, but the items will be delivered to their homes at a later date.
Regarding the aim, the company says that customers can easily enjoy shopping between business and sightseeing, and that there is no need to hold a large amount of unsold inventory at the store, so efficient management is possible.
Keio Kikuchi of the Corporate Public Relations Division of Sanyo Shokai said, "Through this initiative, we would like to grasp the needs of our customers and utilize them in our sales strategy."
In the apparel industry, Onward Holdings also plans to open a dedicated store to try on clothing sold on the mail order site within this year, aiming to make it possible to try on multiple brands in one place and connect to purchasing. ..
Many apparel makers have been sluggish due to the effects of the new coronavirus, and there is a growing movement to seek new methods that are not bound by conventional sales methods.