Guest of "La France Bouge", the president and founder of La Grande Récré, Jean-Michel Grunberg, notes that the average basket of French people to offer toys to their children at Christmas is not decreasing this year.
Despite the health and economic crisis of the coronavirus, parents therefore seem ready to "mark the occasion" by putting beautiful gifts under the tree.
A moment of happiness in an ocean of stagnation?
If France is hit hard, like many other countries, by the second wave of coronavirus, time does not stand still.
And with him, Christmas is fast approaching.
Despite the possibility that this family celebration will be confined, the parents seem determined to give their children a real Christmas.
In any case, this is the analysis made by Jean-Michel Grunberg when he looks at the figures for orders from his toy stores.
Guest of "La France bouge", the president and founder of La Grande Récré affirms that "the purchasing power available for toys, to please children, to protect them in this general slump, is there".
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"A beautiful Christmas, the child remembers it all his life"
Even though this purchasing power would have fallen overall with the health and economic crisis of the coronavirus, Michel Grunberg points out that "in 40 years of business, [he has always] seen customers in a difficult economic situation mark the occasion" for put gifts under the tree.
"Because a beautiful Christmas the child remembers all his life."
The average basket of the French devoted to toys is therefore not decreasing, according to Jean-Michel Grunberg.
From there to creating a windfall effect after months of frustration caused by two confinements?
"I think it's going to be the state of mind," he says, while ruling out that the toy stores, which hope to reopen on December 1, benefit from it.
"We have already lost a lot of turnover. But what is certain is that the first confinement showed that people want to play as a family."
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Monopoly, still among the trends under the trees
Proof of this is that Monopoly is once again one of the 2020 Christmas trends this year. "This year, it's the version with Super Mario", specifies Jean-Michel Grunberg.
But the board game, originally designed to denounce monopoly situations, is not the only safe bet that will be under the tree.
"We have extraordinary toys like the Loto des Sounds, thanks to which the child will discover the world, or cosmetic laboratories."
Without forgetting "robots, remote control toys, dolls (Barbie and Frozen), Pokémon or Beyblades", recalls Jean-Michel Grunberg.
"The toy is a permanent restart with innovation for new generations."
And that, the coronavirus will not change anything.