The 2020 Double 11 Global Shopping Carnival season on Tmall has attracted more than 800 million consumers, 250,000 brands, and 5 million merchants to participate. It can be said to be the most extensive and highly engaged event.
At this gluttonous feast of the people's carnival, Shuanghui swept the screen again.
As a “national wave maker” with strong strength and playing with young trends in marketing, Shuanghui deserves to be selected as the first “Tmall Guochao” brand, aiming to “support consumption and support domestic products” together with “Tmall Guochao” and harvest A considerable amount of traffic and sales have sparked an endless stream of younger and trendy reputation.
Offline, is Shuanghui King of Kings, Huoxuanfeng, Spicy?
Spicy entered the Tmall Guochao "National Products Collection", accurately presenting the new style of Chinese traditional culture empowered by the Internet wave and digital technology, allowing consumers to appreciate the charm of domestic products in the new era different from the past.
Online, Shuanghui organized a "star cluster" with goods in the Tmall Guochao live broadcast room.
Zhou Zhongbo, General Manager of Shuanghui E-commerce, Yang Lan, Tmall Guochao Cultural Officer, Wu Xin, Tmall Guochao Fashion Officer, Wei Ya, a global good product recommendation officer, and well-known anchors such as CC Home Control and Dameihuan, have broadcast live products for Shuanghui products. Call to support.
On the day of Double 11, Zhou Zhongbo landed in the Tmall Guochao live broadcast room and brought goods on the same stage with Yang Lan.
Yang Lan, as the cultural officer of Tmall’s National Trends, looks at three points in the live selection of products: luminous domestic products, materials and labor can withstand the test of a magnifying glass, exquisite craftsmanship, and high cost performance. Shuanghui's braised pork trotters perfectly fits these three points.
As soon as Zhou Zhongbo entered the live broadcast room, he frequently zoomed in on his moves, offering generous discounts, plus surprises and benefits for free, setting off a wave of ordering frenzy.
As early as the live broadcast on November 2nd, the appearance of Shuanghui Huoxuanfeng made Wu Xin, an official of Tmall's national trend, lose the expression management of a female star and become a walking emoji package.
Shuanghui Huoxuanfeng Carved Sausage selects chopped peppers from Jize County, the hometown of Chinese chili peppers, and adds high-quality chicken crispy bones, which are tender and refreshing, sweet and spicy, and have captured the hearts of Wu Xin, Zheng Kai and many young consumer groups.
And on November 3rd, Wei Ya, the official of the world's best product recommendation, once again brought Shuanghui braised pig's knuckles at the snack festival, which shows how much Wei Ya loves it.
This product selects high-quality pig's trotters with ribs, less bones and more tendon elastics. It adopts a triple brine process and blends a variety of secret spices. It is chewy and has a long aroma. It has won the crazy Amway of Wei Ya and Guo Degang many times. like.
The combination of Guochao New Taste + Global Goods Recommendation Officer, once it was put on the shelves, it was properly secured.
As the "light of domestic products", Shuanghui has been playing high amidst the wave of rejuvenation in recent years, creating waves of "marketing events" after another. Sponsored the well-known variety show "Run", and joined hands with the post-90s talented young flower Yang Zi, detonating the "hot and gravitational" youth shock wave, and was loved and sought after by young consumer groups. The amazing traffic and proud sales volume also demonstrate Shuanghui's leading position in the industry. Adhering to the marketing concept of iterative upgrades and breakthroughs in the circle, Shuanghui will make full use of this new wave of youth, continue to advance into the hinterland of innovation and transformation, deep cultivation and intensive broadcasting, and deeply implant the national food trend brand into the hearts of young people.