Chinanews.com.cn, November 11th. International brand global image stores are established, Yintai’s orders are scheduled for 2 hours on the street, and a rich experience of eating, drinking and playing... The citizens of Wuhan in the "post-epidemic era" are surprised to find that this year's Double 11, except The consumer experience of buying, buying, buying, eating, drinking, and enjoying has also been upgraded.
During Double 11, Yiyang Qianxi’s new song was first released offline in Wuhan Yintai Creative City. Nearly 1,000 fans came from all over the country to support, and social media visited 131.2W.
On the first day of Double 11, the number of customers received by Intime Department Stores across the country increased by nearly 30% compared to last year. Among them, the Intime Creative City, located in the core business district of Wuhan, has simultaneously increased online and offline passenger flow with its upgraded format and experience of eating, drinking and playing.
This year, consumers will also feel a "overall speed-up" Double 11, 80% of Yintai stores across the country will cover timed service, enter a one-hour new life circle, and enjoy the convenience of life at home.
Double 11 this year, Wuhan Yintai Creative City is as popular online and offline
The dormitory orders the stadium to sign, and the double 11 "new life circle" speeds up
"I don't want to go out of school and want to go shopping. This difficult question has an answer on Double 11 this year."
Yesterday, student Liu from Wuhan University introduced that his favorite sports brand a few days ago had released a limited edition of celebrity sneakers. “It’s too popular and I didn’t get it online. So I contacted the counter that I used to visit before, and the sales consultant told me Not only are they in stock, they can now be delivered to the school gate regularly."
In other words, place an order for basketball shoes in the dormitory in the middle of the night, get up in the morning and wash up and walk to the school gate, you can immediately sign for the beloved pair of shoes.
The seemingly magical plot has become a reality in this double 11.
The relevant person in charge of Yintai Creative City introduced that in order to make consumers feel a comprehensively accelerated Double 11, more than 70 brands such as Converse, Clover, Aimer, Osili, etc., have launched the "timed delivery" service on the Miaojie app: as long as customers When you place an order on Yintai Miaojie, you can not only enjoy the same online and offline services at the same price, but you can also choose to receive the goods in three ways: "Pickup at the store", "Express delivery", and "Timed delivery". If you choose "Timed delivery" , Orders within 5 kilometers of the store can be delivered within 2 hours at the earliest.
In the customer service center of Wuhan Yintai Creative City, logistics personnel are packing and arriving at the order
Observers in the department store industry pointed out that "time delivery" is like a "highway" between shopping malls and consumers. This year, it is expected that twice as many packages as last year will be sent from Intime.
Ten billion in subsidies, less than 100 yuan to eat, drink and play all day
In Double 11 this year, Yintai and its merchants will provide 10 billion subsidies to consumers so that consumers can enjoy the convenience of life at their doorstep with the greatest benefits.
On the first day of Double Eleven, 30,000 coupons for food, drink and fun on the Yintai Miaojie app were sold out. Among them, only 180,000 cups of milk tea were sold.
Take Wuhan Yintai Creative City as an example: Wuhan Yintai Creative City, which is adjacent to Wuhan University, Wuhan University of Technology, Central China Normal University and other universities, is not only one of the youngest Intime department stores with daily main customers, but also takes advantage of the time and place to build it first. The dazzling paradigm of the “new life circle in colleges and universities”, young brands such as Yuemuzhiyuan, Hanjiangshan, Jingqian Roast Duck, Lohas Town, S.deer, Super Gorilla, and Dancing City have entered Wuhan Yintai Creative City, covering beauty, Food and beverage, clothing, fitness dance and other fields have greatly enriched the livelihood and leisure life of this life circle.
Meow Street leads tens of billions of subsidies to eat and play for free
As soon as Double 11 opened, consumers in Wuhan stocked up all kinds of food, drink and fun coupons on the Miaojie APP. For example, more than 4,000 1 yuan food coupons in Yintai Creative City were emptied, and the H-dimensional room escape was booked to the end of the month.
On the local life forum, some netizens have calculated an account. Two people can enjoy various rights and interests such as superimposed dining coupons, 9.9 yuan movie specials, escape rooms and other fun coupons, various overlord meals, and one yuan gourmet area. After a lunch, a cup of milk tea, go to the movies, and play a room escape after dinner. It may cost no more than 100 yuan for a whole day.
Online and offline are equally hot, Double 11 brings confidence to physical merchants
Double 11 billion subsidies and the opening of a new life circle will allow consumers in Wuhan to enjoy the convenience at their doorstep; at the same time, the return of consumer confidence will also bring the best growth opportunities for brand businesses, such as live broadcast, Miaojie and other new retail The model has brought huge new volume to offline physical stores.
On the first day of Double 11, the number of customers received by Intime Department Stores nationwide increased by nearly 30% compared with last year.
During Double 11, Intime Creative City’s newly opened Yue Mu Zhi Yuan star single product Ganoderma Lucidum Water sold more than 500 bottles. The opening benefits also included various medium and small samples. Yue Mu Zhi Yuan's gift inventory in Wuhan has been in urgent need for several times. goods.
On November 5th, a local kol live-streamed visit to the Yintai Creative City Internet celebrity barbecue restaurant Hanjiangshan, with more than 110,000 views, and the 1 yuan voucher was lost in seconds.
On November 9, the general manager of Yintai Creative City walked into the live broadcast room to bring goods for brands such as iPhone, Huawei, and Coconut. During the live broadcast, single products such as Coconut 350 and Huawei Mate40 were sold out.
Through its new retail capabilities, Intime Department Store promotes the digital transformation of traditional department store formats, helps improve the consumer experience of people's livelihood, and will also open up more brand-new consumption scenarios.