Chinanews client, Beijing, November 13 (Zuo Yukun) As the largest national shopping carnival after the epidemic in China, this year's "Double 11" shoulders the heavy responsibility and successfully brought about the largest consumption outbreak of the year.

  From 0:00 on November 1st to 24:00 on November 11th, the total sales volume of Tmall and JD.com's "Double 11" in 2020 was finally fixed at 769.7 billion yuan.

The carnival ended, what memories did the "Double 11" of "long standby" leave behind?

Data map: Citizens enter a shop participating in the "Double Eleven" carnival.

Photo by Wang Gang

new!

A new record of 769.7 billion yuan

  At 0:00 on November 11, Feng Nan (pseudonym), like countless ordinary girls, counted down to panic buying clothes, shoes, and cosmetics already in the shopping cart.

But the difference is that she is sitting at a desk in Alibaba's Xixi Park, a small screw in the big team behind the "Double 11".

  "Before the order was placed at 0, we all counted down together. After the countdown, many people were shouting'Happy New Year'." Feng Nan just graduated this year and it was the first time she experienced "Double 11" as a staff member.

Although she is only responsible for a small support unit, she has recently been able to get home from get off work at one or two in the morning every day.

Image source: Tmall

  In the early morning of the 12th, when Feng Nan finally ate the crabs of the celebration feast, a big screen not far from her showed the battle report of Tmall during this year's "Double 11" period.

The total turnover of the 2020 Tmall Double 11 global carnival season was 498.2 billion yuan, and the turnover of more than 450 brands exceeded 100 million yuan.

Image source: Jingdong

  The record of another e-commerce giant JD.com was also announced soon.

JD’s 11.11 Global Love Season’s cumulative order amount exceeded 271.5 billion yuan, setting a new record again.

Including Tmall, the total turnover of the two platforms is 769.7 billion yuan.

  "Behind the new record is the continuous upgrading of new digital infrastructure from commerce to logistics, from content ecology to technical system, and the faster, larger and longer Double 11, which shows the new peak of my country’s economic consumption. Kinetic energy." Some experts commented like this.

fast!

Science and technology help "the end of the world in a moment"

  Just before "Double 11", official data showed that my country's economic growth in the first three quarters turned from negative to positive, the quarterly growth rate of total retail sales of consumer goods turned from negative to positive for the first time in the year, and the growth rate of total imports and exports of goods turned from negative to positive for the first time.

The Chinese economy has steadily emerged from the impact of the epidemic.

  As the climax of consumption in a year, the performance of "Double 11" to some extent is like a "dashboard" showing the rapid recovery of domestic consumption.

  Before 0:00 on the 11th, Feng Nan described his colleagues’ "war room" as being like a rocket launch control center. Everyone counted down "three, two, one", and each unit reported that the system was normal.

  Just 26 seconds after 0:00, Tmall’s "Double 11" has ushered in a new peak of traffic, with a peak order creation of 583,000 transactions per second.

This number is 1,457 times that of the first Tmall Double 11 in 2009.

  Having survived what can be described as the world's largest traffic peak, Feng Nan and his colleagues have worked overtime for months without in vain.

But in the view of Alibaba Group Chief Technology Officer Cheng Li, dealing with peak transactions is no longer the biggest challenge.

  "In 2020, Tmall's'Double 11' will become a new starting point for Alibaba's technology." Cheng Li said on the evening of the 11th that the technical challenge of'Double 11' has entered a new historical stage-to enhance the business of the entire industry chain through technological innovation effectiveness.

  "This year's "Double 11", in the development of new products, manufacturing, user access, supply chain, customer service, logistics and distribution and other links, the resonance of technology and business has produced a lot of innovation." Cheng Li said.

Data map: Shanxi Provincial Post Company Taiyuan Mail Processing Center is processing express delivery.

Zhang Yunshe

  Monitoring data from the State Post Bureau showed that from November 1 to 11, the postal and express companies nationwide handled 3.965 billion express mails, of which 675 million express mails were processed on November 11, a year-on-year increase of 26.16%, a record high.

  The workload of courier Xiao Hao during the "Double 11" period was about 2-3 times as much as usual.

"The community that usually only needs to run twice a day, now it has to start at least 4 times a day."

  "The company started thinking about hiring people as soon as it entered the fall, but it was not easy to find. It was mainly us elderly people who were doing it. Fortunately, the equipment is getting better and better now. Don’t you earn more?” Even though he was too busy to have lunch, Xiao Hao was still very optimistic.

  In Hangzhou, Zhejiang, Xiao Hao's "compete"-Ali logistics robot "Little Man Donkey" officially took office.

At 1 am on November 1, less than half an hour after Tmall’s “Double 11” payment was completed, it delivered the package to Hangzhou consumer Ms. Ma.

At the same time, "Little Man Donkey" also arranged the delivery of more than 30,000 packages at the Cainiao Station on the Zijingang Campus of Zhejiang University.

  The blessing of "black technology" allows consumers to have a fast logistics experience "as if a neighbor gave me goods", and it is becoming a reality for robots to take over the last 1 mile of logistics.

Big!

Expanding radius of "friend circle"

  "The entire'Double 11' project is like building a rocket. When a huge project is operated, the rocket cannot be launched as long as there is a problem with one link, and behind a part may be polished by a team and a dozen masters." Feng Nan Summarize what I felt most about Double 11 this time.

  Feng Nan's main job is to connect with merchants and provide platform tools and services.

This is a huge project, because this year is the largest and largest Tmall Double 11: 5 million merchants, 250,000 brands, and nearly 800 million consumers participated.

  Looking back 9 months ago, the National Association of Small and Medium Enterprises conducted a survey of 6,422 small and medium-sized enterprises: Nearly 40% were in a complete standstill, more than half were out of stock, and overseas orders dropped by 70% year-on-year.

Now, companies have survived and fed back the "Double 11", becoming an important part of the "Double 11" supply chain.

  Zeng Juanjuan, the female director of the furniture factory born in the 1980s, is one of them. The epidemic caused most of the foreign trade orders to be lost to furniture factories that mainly do foreign trade business.

Later, Zeng Juanjuan tried an online platform for export to domestic sales, and probably achieved profit on the platform in September.

Zeng Juanjuan is in the factory.

For picture

  Like Feng Nan, Zeng Juanjuan is also a newcomer to this year's "Double 11": "This year's'Double 11' is'Nuns Club'. By the time the'First Club' is finished, our double 11 goal has been completed more than half. ."

  "Because it is the first time to participate, we have set a not very high goal. The number is very auspicious, 6 million." Zeng Juanjuan said, "We will be able to sell 6 million, we will beat the gongs and drums and set off firecrackers, go home and give me two children Buy something delicious."

  "This year's'Double 11' is a window to observe the structural changes of the business ecosystem in the post-epidemic era, including new scenarios, new consumption, and new business formats." Chen Duan, director of the Center for Digital Economy Integration and Innovation Development of the Central University of Finance and Economics, said. More and more industry belt businesses participate in the "Double 11" event, and in the future, more industry belt businesses will be attracted to open up a new track for digital transformation and growth.

long!

Unlimited business opportunities extend behind the "nunchaku"

  The "nunchaku festival" mentioned by Zeng Juanjuan is another major feature of this year's "Double 11".

  Chu Yin, a professor in the Department of Public Management of the School of International Relations, believes, “This makes the platform'Double 11' itself and daily consumption scenes further integrated, and makes consumer behavior first more rational and second more sustainable and resilient. The most important thing is It is helpful for businesses to re-establish and reinforce user stickiness through the entire cycle of'Double 11', and achieve effective recovery of performance after the epidemic."

  It is not only time, but also the entire "Double 11" industrial chain.

"A core purpose of this move is to create a longer time window for businesses and bring them greater business growth opportunities." said Jiang Fan, president of Taobao Tmall.

Citizens enter a shopping mall participating in the "Double 11" event.

Photo by Wang Gang

  In Tibet, Kabu Village, the capital of Medog County, can only be reached by a 7-hour walk. In the past, there were nearly 10,000 catties of large lemons rotted due to unsalable sales every year. Can reach the economic center directly.

  From Chilean cherries to Russian Prime beef, more than 2,600 new brands and 1.2 million imported new products shocked China's "Double 11" for the first time. More than 30,000 overseas brands in more than 220 countries and regions cast confidence votes for China.

  3C home appliances, convenience in supermarkets, stylish homes, life services, medical and health...JD 11.11 united 3.2 million offline stores to provide online and offline services at the same price and quality.

During 11.11, JD.com's business turnover increased by more than 50 times year-on-year, and mobile phones were increasingly connected to reality.

  With the deep integration of online and offline, digital chemicals such as cards, coupons, live broadcasts, and other digital chemicals have effectively driven the catering industry to achieve breakthrough growth.

For example, in Ele.me's "Double 11", KFC and Starbucks, which had a transaction volume of over 100 million last year, both broke the 200 million mark this year. The number of "100 million brand clubs" has doubled, and the biggest change is taking place offline.

Promotional activities are being carried out in Beijing Wanfang Xidan Supermarket.

Photo by Chinanews reporter Zhang Xu

  From merchants to consumers, from foreign trade factories to fields, from live broadcast ecology to logistics system, from offline commerce to technical support, from domestic to overseas, the meaning of "Double 11" is no longer a simple online transaction between buyers and sellers. .

  In the 12-year cycle, in the 12th Double 11 this year, how many orders did you contribute to this 769.7 billion?

(Finish)