China News Service, Hangzhou, November 11 (Wang Yifei, Guo Qiyu, Zhang Yuhuan) This year, affected by the epidemic, many people regard the performance of "Double 11" as a "thermometer" of China's economic vitality.

Judging from the situation that day, the sales of multiple e-commerce platforms quickly exceeded the same period last year.

Experts pointed out that this reflects the huge potential of China's domestic demand and is also a positive signal for China's economy under the new development pattern.

Merchant performance welcomes more stable "outbreak"

　　Since the opening of "Double 11", Feng Wu, deputy general manager of women's clothing brand Evely e-commerce, has been paying attention to the brand sales ranking of Tmall "Double 11".

In an interview, Evely ranked among the top 5 women's wear brands on Tmall, leading the domestic women's wear brands.

　　From the 1st to the 11th at 0:36:49, the cumulative turnover of Evely Group exceeded 400 million yuan (RMB, the same below).

　　"This year, the battle line is stretched. Unlike the previous one day, we have a more stable'outbreak'." Feng Wu said that companies were worried about the epidemic, but later online and offline performance began to rebound. .

The domestic apparel industry under social demand in the future has a lot of room for growth, which also gives companies more confidence.

　　Hangzhou InFace Technology Co., Ltd., which owns the inFace brand and is engaged in the independent design and development of home beauty products, has also achieved a full line of popularity.

On the basis of the continuous increase in sales in the previous ten days, the single-day sales on the 11th reached more than 22 times the daily single-day sales.

　　Enterprise CEO Xiao Yin said that as users represented by the "post-95s" grow into major consumers, the phenomenon of "foreign moons being rounder" has dropped significantly, and these users pay more attention to experience.

"Based on this, domestic brands that not only have R&D capabilities, but can also achieve supply chain cost control have a very promising market for incremental space."

　　This year, all e-commerce platforms have delivered outstanding results. From 1st to 11th at 0:30, Tmall’s real-time turnover exceeded 372.3 billion yuan; from 1st to 11th at 14:26, Jingdong’s cumulative order amount exceeded 243.1 billion yuan, a new record...

"Sharp tool" to assist new consumption growth

　　Behind the year-on-year breakthroughs achieved by various platforms, the role of many “weapons” has been strengthened, contributing a lot to stimulating demand and driving growth.

　　In the production process, the real-time feedback of big data on the e-commerce platform is representative.

Taking clothing as an example, the platform can feed back the fashion trends reflected in the data to the company for the first time, and the company can respond quickly to meet customer needs while effectively reducing the risk of inventory backlog.

　　In the marketing process, the position of live broadcast to bring goods was further consolidated.

For example, Taobao live broadcast from the 1st to the 11th at 12:00, there have been 28 live broadcast rooms with a turnover of more than 100 million yuan...

　　Hangzhou Yaowang Network Technology Co., Ltd. is the only A-share listed company in the concept of live e-commerce.

Wang Kai, Director of Corporate Marketing Public Relations, said, "Some of our small anchors can sell for 10 million yuan a day, and some of the top anchors in the industry carry 368 million yuan a day."

　　There are also many new things in the logistics sector.

According to the relevant person in charge of ZTO Express, the average daily business volume of ZTO is expected to exceed 100 million pieces per day from the 11th to the 16th.

This year, Zhongtong purchased 3,600 high-capacity tractors and added 35 sets of automated sorting equipment to transshipment centers in various regions, further increasing the production capacity of the entire network.

　　In terms of railways, take the Yangtze River Delta as an example. From the 1st to the 10th, the Shanghai Branch of China Railway Express has carried 10,781 tons of e-commerce express goods in the Yangtze River Delta.

Innovation injects more "certainty" into the economy

　　Qu Qingchao, Dean of Longxin Data Research Institute, pointed out that "Double 11" is a window for observing China's economic vitality and domestic demand in the context of accelerating the construction of a new development pattern.

　　"The new consumption represented by'Double 11' is a digital transformation of supply and demand driven by innovative power. It will become an indispensable part of China's economic double cycle, especially the internal cycle, and will help China’s economic recovery after the epidemic. Quality development provides a key impetus and injects more'certainty'." Qu Qingchao said.

　　Shi Jinchuan, a senior professor of liberal arts at Zhejiang University, believes that from the year-on-year growth of this year and last year, "Double 11" has achieved short-term domestic demand stimulus and potential manifestation, which has a positive effect on the current Chinese economy.

　　From the perspective of long-term exploration of domestic demand, he suggested that, on the one hand, we should pay attention to the improvement of consumption ability and continue to increase the income of the people.

On the other hand, based on the excavation and enhancement of existing demand preferences, in the future, more attention should be paid to developing and leading new preferences and demands through new technologies and new products, so as to accelerate the construction of a higher-quality domestic big cycle. The new development pattern in which the main body, the domestic and international double cycles promote each other.

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