(The 3rd China International Import Expo) Global Goods Easy Purchase Expo Helps Upgrade China's Consumer Quality

  China News Online, November 10th (Zhou Zhuoao) The food and agricultural products exhibition area of ​​the CIIE, which gathers global cuisine, has always been the most popular place for four-leaf clover. The fragrance and delicious top ingredients make the index finger move. At the same time, Chinese consumption Also quietly upgraded at the CIIE.

  For Chinese consumers, through the spillover effect of the CIIE, buying imported goods is no longer a novelty, such as vegetable chicken nuggets, Spanish Iberian black pig ham, East Timor cat feces coffee, Indian wild-caught black tiger shrimp, etc. High-quality "foreign goods" have become part of daily life.

  Chinese consumers' demand for high-quality products is intuitively reflected in the signings of Chinese companies at this CIIE.

  At the 3rd CIIE, Pu Jianfei, President of Lesaffre Greater China, was extremely busy. As the industry's leading food solution provider, Lesaffre's booth kept buyers and companies coming to discuss cooperation.

Many companies have negotiated cooperation and placed orders on the spot. In order to facilitate signing, Lesaffre simply set up a special signing desk at its booth.

  Hand in hand with JD Supermarket on the 6th, signed a contract with Liangpin Store on the 7th, signed a strategic cooperation with Guangdong Liankun Group on the 9th, and signed a strategic agreement with Guangdong Yuequn Biotechnology Co., Ltd. on the 10th... Pu Jianfei pointed out that Lesaffre Group and Chinese companies The cooperation is not just simply making friends. Every contract is an in-depth strategic cooperation. “I believe Lesaffar can work with the contracted companies to get on the express train of the China International Trade Fair and continue to develop new products to bring consumers more A healthy and more delicious food experience."

  In fact, consumption upgrades are not only reflected in diet.

Cai Chuang, head of the marketing department of grin, a New Zealand oral care brand, told Chinanews.com that, as the only company in New Zealand that focuses on the research and development of natural oral care products, grin deeply feels the strong consumption power of the Chinese market. At present, grin children’s products have done so. No. 1 in the market.

  Cai Chuang introduced that in New Zealand, grin is synonymous with "safe, professional, and natural oral care", which perfectly meets the needs of Chinese consumers for health and safety. In the future, grin will also focus on the Chinese adult oral care market.

  It is worth mentioning that at this year's CIIE, grin also joined hands with PADI to launch a series of sustainable marine environmental protection products. Wang Yichen, the founder of Shanghai Pinghe School and the "share a grin" charity organization, also participated in the design of marine environmental protection series toothbrushes. In the future, every time grin sells a marine eco-friendly toothbrush, it will donate a marine eco-friendly children's toothbrush to the "share a grin" project and deliver it to children in needy poor families.

  The skin care brand Runfangke, which is also located in the consumer goods exhibition area, focuses on improving the essential skin problems, and provides consumers with professional advice and skin improvement through personalized customized services for one person.

  Ms. Gao Wenhong, head of Runfangke, said that the stage of the CIIE has built a good external display platform for high-quality consumer goods. The hot demand at the CIIE has also confirmed the huge prospects of the Chinese market under consumption upgrades. Runfangke will also Integrate its research institutes to further provide consumers with high-quality and professional products.

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