Dialogue with Hu Mao, President of IWG Group China: Flexible office methods will have greater development after the epidemic

　　China News Service, November 10th, title:

　　China News Service reporter Li Jiajia

　　Will "distributed office" be the mainstream of future office?

Hu Mao, President of IWG Group China, who participated in the China International Import Expo for the first time, said in an exclusive interview with a reporter from Chinanews.com that this year's new crown epidemic will bring about the impact of the global economy. Many companies have begun to seek more flexible office methods, leasing fixed office space, and shifting to distributed flexible office. "This brings incremental changes to the industry and is also a positive impact."

　　This year, Regus, a shared flexible office brand under the IWG Group, entered the third CIIE for the first time. It has experienced several ups and downs of joint office, or shared office once again aroused public attention.

　　In 2020, a sudden epidemic swept the world, and all industries, including the flexible office industry, were severely affected.

In the post-epidemic era, more companies have begun to demand higher business model flexibility, efficiency enhancement and cost reduction, which has brought new opportunities for the flexible office industry.

In such a special market environment, with its strong customer acquisition and hematopoietic capabilities, as well as a solid infrastructure and extensive network coverage and operation support system, the IWG Group rose against the trend in the first half of the year and achieved steady business growth. , And further expand the market scale in the flexible office sector by accelerating the franchise layout.

　　During the CIIE, reporters walked into the Regus booth, as if entering a condensed Regus office space, maintaining the original authentic reproduction from the design style to the structural layout.

Regus Resident Members can choose a private and independent office, or enter the open and business atmosphere of the public area at any time to work freely and flexibly to discuss and communicate with like-minded business partners.

At the same time, the on-site display area also joined the freshly ground coffee session, allowing visitors to have the opportunity to taste the aromatic coffee prepared by the barista himself, and feel at home.

　　The former joint office was a very popular industry. Many players squeezed into this track, but not long after, many people dropped out.

"This is an industry that emphasizes operations and customer experience," Hu Mao said. As an asset-intensive industry, how to obtain customers becomes a very important condition for the continuous operation of co-working companies. "You need to have blood-making ability. It also needs to have a very solid basic skills."

　　Hu Mao has his own views on the development of the post-epidemic era.

"I am very optimistic about the development of the industry after the epidemic. The epidemic is actually a process of education for the market. I told you that you don't need to go to a central office in the city center. In the age of advanced technology and communication technology, office is actually concentrated in one place. Inside the equipment".

　　He believes that centralized office solves the problems of office environment and communication and interaction, but these can be solved through distributed office. "If you look at it from this point, the flexible office model will be more developed after the epidemic."

　　Speaking of this year’s CIIE, Hu Mao said: “The CIIE is a platform for China to further strengthen reform and opening up, create a better business environment, and invite the world to share China’s opportunities. We hope that through Regus, we can help More companies find the best path to business success in China."

　　Currently, as the first office space brand under the IWG Group to enter China, Regus has set up nearly 120 office centers in 29 domestic cities, covering major business districts and industrial parks.

Recently, Regus signed an agreement with Japan's Mori Building Co., Ltd., which is expected to usher in the grand opening of a new office center in the Hang Seng Bank Building located in the core business district of Lujiazui, Shanghai in January 2021.

　　Hu Mao believes that although China's flexible office industry faces pressure from the epidemic in the short term, it still has huge growth potential in the long run.

The IWG Group will continue to work with Regus and other brands to further develop the Chinese market, create different brands, and use diversified office strategies to meet the office needs of different corporate customers.

　　As for whether he will participate in the 4th CIIE, he said that I hope the epidemic will pass next year. If the entire industry or the entire economy picks up, we will definitely come back to participate.

(Finish)