China News Service, Hangzhou, November 12 (Zhao Xiaoyan) At 24:00 on November 11, with the finalized figures, the 2020 Tmall Double 11 global carnival season turnover will be released.
Tmall Double 11, which has increased the sales cycle, has a final turnover of 498.2 billion yuan (RMB, the same below), which refreshes Double 11 data again.
This achievement shows the huge domestic demand momentum in the Chinese market and the innovation dividend brought by digitization.
This year's Tmall Double 11 has changed the rhythm of single-day sales on November 11 each year and added the first wave of sales from November 1 to 3.
On November 11, only 30 minutes after the opening, the turnover exceeded 372.3 billion yuan.
Participating in this year's Double 11 on Tmall, there are 250,000 brands and 5 million merchants, and 16 million discount products; nearly 800 million users came to the venue during Double 11 and showed their enthusiasm for consumption.
It should be noted that new categories such as real estate were added on Double 11 this year, but these special items were not included in the total turnover of 498.2 billion yuan.
During Double 11, content-based scenarios such as Taobao live broadcast have become new engines for businesses to achieve growth.
Nearly 300 million users watched Taobao Live, and Taobao Live’s GMV for leading transactions doubled year-on-year.
"Self-broadcasting" in stores has become a standard configuration for merchants and consumers, and the GMV brought by self-broadcasting by merchants has increased by more than 500% year-on-year.
China is accelerating its digital transformation, and Tmall Double 11 is the window of this change.
The peak value of 583,000 orders created per second, and over 15 trillion AI calls in 11 days are all signs of a more complete digital business infrastructure.
The total logistics order volume of 2.321 billion and the faster and faster logistics speed show the comprehensive strength of the social logistics system such as Cainiao.
Tmall Taobao President Jiang Fan said that this year Tmall Double 11 has maintained a growth rate of 26% in the same cycle, which is the best growth performance in the past three years.
Jiang Fan said that this is the first Double 11 after the epidemic, and we want to thank our logistics partners for participating in the double 11 ecosystem.
"Double 11 is not only owned by Alibaba. There are more than 5 million merchants, more than 4 million small and medium brands, and more than 2,000 industrial belts. The number of participating merchants is the largest in the history of Double 11. The final data shows a very strong consumption recovery in China." (Finish)