US popular brand "Supreme" to be acquired for 220 billion yen November 10, 9:45

The popular American fashion brand "Supreme" has been acquired by a major American company that handles outdoor products such as "The North Face" for $ 2.1 billion and JPY 220 billion.

This was announced on the 9th by "VF Corporation", a major American apparel company, and the acquisition price is 2.1 billion dollars, 220 billion yen in Japanese yen.



VF Corporation is involved in "The North Face" as well as "Timberland" and "Napa Piri", and its annual sales are more than 1.1 trillion yen.

Meanwhile, Supreme was founded in New York in 1994, and T-shirts with a white letter logo designed on a rectangular red background have become explosively popular among young people, opening up a new field called street fashion. did.



With stores in Paris and London, it has expanded to Tokyo and Osaka in Japan, and many people line up all night on the release date of new products.



According to the announcement, Supreme's management team will remain as it is after the acquisition, and founder James Jebbia said, "This partnership will continue to ensure the uniqueness and independence of the brand." We welcome you.