China News Service, Hangzhou, November 11 (Zhao Xiaoyan) This year's Tmall Double 11, Ali changed the rhythm of the single-day sales on November 11 of the previous year and added the first wave of sales from November 1 to 3.

As of 0:30 on November 11, the real-time turnover of Tmall Double 11 global carnival season in 2020 exceeded 372.3 billion.

This data has refreshed the highest data on Tmall Double 11.

  Tmall said that Double 11 has been upgraded from a carnival to a carnival season for the first time. Before the consumer climax on November 11, Tmall Double 11 also arranged a "first-buy" sale period from 1 to 3.

Under the new rhythm, the pre-sale goods can be paid for the final payment on November 1. Consumers will not miss the panic buying because of the tight time, which also reduces the logistics pressure.

  After the epidemic, many businesses have stronger expectations and higher expectations for Double 11.

  Earlier, Taobao Tmall President Jiang Fan said at the Double 11 press conference that this year the world is paying attention to the situation of domestic consumption in China. As the first Double 11 after the epidemic, Tmall will bring the largest domestic demand outbreak in the whole year.

  He said that as a leader of the digital economy, Tmall and the entire Ali are grateful to this era. In the past 11 years, Tmall has led the innovation of Chinese consumption and also promoted the growth of Chinese consumption.

This year is a very extraordinary year. We have experienced the uncertainty brought about by the epidemic, and we have also seen the energy of the digital economy leading the growth of consumption. Tmall Double 11 will be a very deterministic force in the uncertainty.

"We will continue to leverage the energy of Alibaba's digital economy and actively drive the growth of consumption in China and even the world. This has always been the responsibility and responsibility of Alibaba." (End)