The 3rd China International Import Expo will be held in Shanghai from November 5th to 10th.
Kentaro Fujiwara, President of Shiseido China, said in an interview with a reporter from China News Agency here that due to the epidemic, Shiseido’s sales in the first quarter were slightly difficult, but starting from the second quarter, thanks to e-commerce and live broadcast sales, Shiseido China It was the first to achieve recovery in the Shiseido Group.
In addition, due to the home isolation policy, more people have the willingness and time to take care of skin care. The performance of Shiseido's high-end skin care products is outstanding. In the future, Shiseido will launch high-end product lines in the field of skin care products to respond to market demand.
Kentaro Fujiwara also said that the CIIE is an excellent platform for communication with consumers, companies and the government, and he looks forward to promoting Shiseido's brands and products at the CIIE.
(Reporter Liu Xu)
Editor in charge: [Lu Yan]