Bicycles and glasses are popular New lifestyle due to the spread of new corona infection November 10, 19:22
With the spread of the new coronavirus infection, new lifestyles such as avoiding denseness are required, creating new needs in the field of consumption.
Bicycle sales also increased by 20% year-on-year
At Aeon Bike, which operates a bicycle specialty store, sales of sports-type bicycles have increased by about 20% since May compared to the previous year.
There are many male customers in their 30s and 50s, and sales are growing especially in metropolitan areas such as Tokyo and Nagoya.
I think this is because more people are using bicycles to avoid the crowds inside trains and buses when commuting.
Sales of children's bicycles have also increased by about 30% compared to the previous year.
The company analyzes that the new coronavirus has reduced the chances of going out and exercising, creating a need for a wide range of generations to ride a bicycle and exercise easily.
According to a household survey by the Ministry of Internal Affairs and Communications, bicycle consumption increased significantly from April to August, significantly higher than the previous year, and especially in August, it increased by about 70%.
Takayuki Kabayashi, General Manager of Aeon Bike's Product Division, said, "Because you can move your body while keeping a distance from other people, the number of people using bicycles is increasing, and I think this demand will continue to increase for a while. We will strengthen our product lineup. I want to connect it to sales. "
New needs for "glasses"
Due to the influence of the new coronavirus, new needs have been created for "glasses".
Sales at the eyeglass specialty store "Zoff" have exceeded the previous year since June.
In particular, sales of eyeglasses that do not have a lens that cuts blue light are strong, and since May, sales have been about double that of the previous year.
The number of people who feel eye strain is increasing because they spend more time looking at the screens of smartphones and PCs due to remote work due to the influence of the new coronavirus and so-called “consumption of nesting”.
Due to growing needs, the company has started a service that allows you to change to blue light cut for free when purchasing prescription eyeglasses.
In addition, sales of eyeglasses for children were about 50% higher than the previous year, and I think this is because I have more time to look at the screen at home in online classes.
Tomoaki Igarashi, the manager of Zoff Harajuku, said, "Since I changed my life to staring at the screen for a long time in Corona, more and more people are coming to the store to protect their eyes, and I feel that the number of eyeglass users is expanding." I did.
According to a household survey by the Ministry of Internal Affairs and Communications, consumption of eyeglasses has exceeded the previous year's level from June to August.
On the other hand, contact lenses have been declining since March, and it is believed that the background is that they spend more time at home.
Expert "The behavior of consumers and the scenery of the city have changed significantly"
Akemi Natsuyama, senior researcher at Hakuhodo Institute of Life and Living, points out that the new coronavirus is creating new needs and changing consumption.
Senior Researcher Natsuyama said, "Corona sickness has changed the behavior of consumers and the scenery of the city. Among them, we are beginning to notice conveniences such as telework that were not in front of Corona, and even after Corona has subsided, it is convenient. The consumer needs that have changed with the new coronavirus will continue even after the infection has subsided, he said.
On top of that, he said, "It is important for companies to catch that consumers are starting to look for new conveniences and provide them with something that is not taken for granted in the past," he said, and the changing needs triggered by the new corona. We emphasized the need to respond quickly to.