(The 3rd CIIE) Deeply cultivate the Chinese market, Tesla accelerates the process of "localization" in multiple dimensions
China News Online, November 7th (Zhou Zhuoao) From the establishment of the booth after the super factory settled in Shanghai Lingang in 2018, it will appear in the exhibition area as an enterprise in the Lingang New Area of Shanghai Free Trade Zone in 2019, and then bring its subsidiaries in 2020 Three best-selling models actively participated in the exhibition. The three China International Import Expos witnessed Tesla's growth and demonstrated Tesla's determination to deepen the Chinese market.
Tao Lin, vice president of Tesla, admitted in an interview with a reporter from Chinanews.com at the CIIE that China is one of Tesla's most important markets, and this will not change in the future.
China's determination to continue opening up to a higher level and the world-class business environment have deepened Tesla's determination to increase investment in China.
The Shanghai Gigafactory is Tesla’s first Gigafactory outside of the United States. It is of extremely important strategic significance to Tesla’s deepening of the Chinese market. Tesla is accelerating the process of “localization” and is also striving to build a “Chinese gene "company of.
Tao Lin pointed out that when Tesla builds a factory in China, it hopes to cultivate local Chinese suppliers and China's local supply chain. While Tesla has been cooperating with China's supply chain over the years, it has clearly felt that the supply chain is improving. .
"For Tesla, helping China's local supply chain continue to improve is currently the best choice." Tao Lin believes that choosing a supply chain is essentially a process of resource optimization, whether it is globalization or localization. Its core is to make products more efficient and cost-effective.
In addition to accelerating "localization" in the production field, Tesla has also increased its investment in research and development in China.
Tesla's China R&D Center has begun to recruit a large number of engineers, and future technology research and development will be a key project of Tesla China.
"We believe that all innovations should start from the most original place. It is not simply adding some Chinese elements to the appearance to be called Chinese design." Tao Lin said that the China R&D center is more than just making small pieces on existing models. Change, but start from scratch and design an excellent product.
These products designed and developed by China will not only be supplied to the Chinese market, but will also face the global market.
According to reports, Tesla brought the pure electric mid-level sedan Model3, Tesla luxury flagship sedan ModelS and Tesla luxury flagship SUV ModelX at the CIIE, all equipped with the world's leading Autopilot automatic assisted driving function.
In addition, OTA over-the-air upgrades can allow vehicles to continuously add new functions and improve existing functions. As time goes by, vehicles can become safer and stronger, echoing the theme slogan of the CIIE of "New Era, Shared Future".
It is worth mentioning that the pure electric mid-level sedan Model 3 exhibited this time is manufactured by a Chinese factory.
Tesla's Shanghai Gigafactory also officially launched its vehicle export business before, and the first batch of Chinese-made Model 3s has "driven" to Europe.
"We will continue to use scientific and technological innovation to help the development of China's sustainable energy industry, and play an active role in'stabilizing foreign investment and foreign trade', and contribute to China's formation of a new development pattern of'dual cycle' mutual promotion." Tao Lin said.
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