(The 3rd CIIE) Opportunities for CIIE: build alliances, trace sources, and ensure the safety of imported goods

　　China News Service, November 7 (Reporter Wu Tao) Under the influence of the global new crown pneumonia epidemic, how to safely expand import channels has become a problem faced by many companies.

　　During the 3rd China International Import Expo (hereinafter referred to as the "CIIE"), many companies seized the opportunity of the CIIE to expand channels and stabilize the supply of imported goods; build alliances to refuse adulteration; transparent information and traceability.

Metro booth at CIIE.

Photo by Wu Tao from China News Service

Commodity traces the source, the ins and outs are clearer

　　This year, Metro participated in the CIIE for the third time.

Metro told a reporter from Chinanews.com that Metro has long adhered to high standards of food safety control and implemented European food safety standards.

In particular, its "Mazida Traceability System" established in 2007 can achieve transparency throughout the entire supply chain by monitoring the complete supply chain.

　　"Consumers only need to scan the traceability code on the outer packaging of Mezida products, and they can clearly know the six major information from the company, products, processing plants, origin, inspection and logistics. At present, Mezida traceability system Covering 25,000 farmers, 4,500 traceable products."

　　Kant, President of Metro China, said that taking the CIIE as an opportunity, Metro will leverage Wumart Group to work with its technology partner Dmall to better serve Chinese consumers with comprehensively enhanced omni-channel retail capabilities.

Create alliances to eliminate adulteration and fakes

　　During the CIIE, Tmall International Quality Alliance interacted with Johnson & Johnson, Shiseido and other companies, as well as international authoritative organizations sgs, German Rheinland, and UL in the United States, and reached an agreement, and the quality alliance became the common focus of major businesses and institutions.

　　According to reports, the Quality Alliance is committed to delivering the "quality" + "genuine" mindset to consumers. These mindsets are not only the products themselves, but also services.

Tmall International Quality Alliance and many brands exchange site.

Photo by Wu Tao from China News Service

　　For example, the Quality Alliance Beauty Laboratory includes the global version inspection of the beauty makeup inside and outside the warehouse; jointly builds a beauty spectrum comparison library with more than 200 categories, covering popular brands in the international market; qualitative and quantitative analysis of beauty ingredients, accurate measurement of effective ingredients , Put an end to water and fake goods; analysis of harmful substances, to avoid the sale of goods containing prohibited and restricted ingredients.

　　Tmall International told a reporter from Chinanews.com that on the eve of Double Eleven this year, a product supplier found a major flaw in the workmanship when the production line was reopened, which seriously affected the quality of the products on Double Eleven. Ten thousand pieces, and have entered the warehouse for pre-sale.

　　It is reported that in an emergency, the Quality Alliance took the initiative to complete the inspection of the batch of goods in the warehouse in just 3 days, separated all defective products from good products, and conducted big data analysis on the batch of goods to find defective products If the reason occurs, lead the production line to carry out technical process transformation.

Expand import channels and stabilize supply

　　Affected by the epidemic, problems such as slow logistics of imported goods and unstable supply of goods have become prominent.

In terms of the research and development of imported products, the Hema Xiansheng team is based on the original overseas direct sourcing supply chain capabilities and relying on the basic capabilities of overseas supply chains to strengthen the substitutability of the origin of imported goods to ensure stable supply.

　　According to reports, it has developed "Hema" imported products such as the New Zealand fresh milk ice cream series and Thailand's raw coconut milk series, enriching specialty products such as casual snacks, dairy beverages, beauty tools, and household tools.

　　Beginning in July this year, Hema introduced Colombian avocados for the first time. Based on the popularity of instant avocados in Mexico, Chile and other countries, Hema increased the supply of avocados in Latin America.

Since the beginning of 2020, Hema has added more than 1,300 new products directly purchased overseas.

Haoliyou booth at CIIE.

For picture

　　The reporter noticed that more and more companies are willing to "supply" to China.

Because China has not only controlled the epidemic well, but also will continue to cooperate with the world in an open attitude to jointly promote the recovery and development of the world economy.

　　Orion Group, which participated in the CIIE for the first time, brought a variety of imported products in three series: Lava Spring, Dr. You and Boss.

　　"China's domestic demand market will surely unleash huge potential," said Li Kuihong, general manager of China Holiyou. He will use the CIIE as a platform to seize the opportunity to provide Chinese consumers with more nutritious, delicious and higher-quality products.

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