False propaganda, difficulty in returning and replacing goods, selling contraband, using "special shooting links" to mislead consumers...

China Consumers Association exposes "seven pits" of live webcast sales

  News from our newspaper (reporter Wang Wei) This year, the China Consumers Association launched the "Study on the Types of Webcast Violating Consumers' Rights and Interests."

Yesterday, when "Double 11" became a hot sale, the China Consumers Association released seven types of live webcast sales that infringe on consumers' rights and interests, reminding consumers to live stream carnival shopping on "Double 11", recognize merchants' routines, and be rational. Consumption, legally protect their rights.

  According to the "Online Survey Report on Consumer Satisfaction of Live E-commerce Shopping" released by the China Consumers Association in March, consumers have the lowest satisfaction with the publicity part of live shopping, with only 64.7 points.

Among them, false propaganda is an important assessment indicator.

This is also one of the routines announced by the China Consumers Association this time. The graphics and text do not match, and the recommended products are inconsistent with the actual products; exaggerated publicity and unfounded exaggeration of product efficacy are the main manifestations of false publicity.

  As a new online shopping method, live delivery of goods should provide a seven-day return and exchange service for no reason.

However, in reality, some webcast e-commerce companies do not comply with the regulations for various reasons. Consumer disputes frequently occur due to the rejection of after-sales, restrictions on returns, and rejection of returns, which seriously infringe on consumer rights and make it difficult to return or exchange products. Become one of the types that violate consumers.

  Online live broadcast e-commerce promotes various commodities, and even provides breeding ground for the sale of contraband.

Some items that are forbidden or restricted offline have quietly flowed into the market through live webcast e-commerce, openly selling wild animals, and casually selling prescription drugs and fake drugs are the most common.

Another major type is the use of "special shot links" to mislead consumers. Special shot links are goods purchase links specially set by sellers.

Currently, some webcast e-commerce companies use "special shooting links" to mislead consumers in violation of regulations.

  In the live broadcast room, the anchor directly or indirectly guides consumers to transfer to social software platforms such as WeChat other than the original online live broadcast e-commerce platform through language, text, graphics, animation, and actions. Once consumers encounter an off-site transaction Rights protection issues will encounter difficulties in the ability to provide evidence, subject identification, and responsibility sharing. Therefore, consumers should try to avoid over-the-counter transactions.

  In addition, anchors like to use extreme descriptive words such as "best", "first" and "top" during live broadcasts. This behavior can easily mislead consumers in live broadcast sales and guide consumers to "impulse consumption." Online live broadcast e-commerce has two attributes: "e-commerce" and "live broadcast." As a new business, the current live broadcast content is uneven, and the illegal live broadcast content has become a type that infringes on consumer rights.