(The 3rd China International Import Expo) Global Goods Exchange Expo boosts a new wave of Chinese consumption

　　China News Agency, Shanghai, November 5 (Reporter Jiang Yu) "The first half of our clean electrical products are made in China and the bottom half is made in Germany. This is the result of Sino-foreign cooperation", Vorwerk China General Manager Cha Sheng told a reporter from China News Agency at the China International Import Expo (CIIE) on the 5th.

　　Vorwerk, a large German multinational group with a history of more than 130 years, released new products and new services based on Chinese market insights at this CIIE. Its three star products: Kobold household cleaning system, The Thermomix multifunction cooking machine and Temial smart tea art machine were all unveiled, attracting the attention of many buyers.

　　"We have achieved great success in the first two CIIEs. Thanks to this global open platform, Vorwerk's popularity and sales have increased significantly. Even under the special background of early 2020, our sales are still very good. ", Cha Sheng said: "At present, Chinese consumers are increasingly demanding high-end home appliances. Vorwerk's products meet their pursuit of'healthy and happy products'.

　　Cha Sheng revealed that China's epidemic prevention and control has made great achievements, providing enterprises with a safe environment for development. The company has begun to increase production capacity and is preparing to develop from China's first- and second-tier cities to third- and fourth-tier cities and deeply expand the Chinese market.

In addition, the German headquarters has decided to locate the company's global digital application center in Shanghai. In addition to serving the local area, the center's research and development results will also serve the world.

　　Like Vorwerk, Laiyifen's imported snack brand "Yami Youngme" has also developed rapidly because of its participation in the CIIE.

According to Yu Ruifen, founder and president of Laiyifen, "Yami Youngme" upholds the brand concept of "global direct sourcing, expressing world delicacy", looking for delicious, healthy and nutritious world delicacies for Chinese consumers, as well as the parent brand. Yifen makes more and more diverse product supplements.

At the first CIIE in 2018, "Yami Youngme" was officially released for the first time. After that, the brand was widely recognized by the market.

　　"Under the overall environment of the global economic downturn, China's hosting of the third CIIE is an important signal to promote domestic and international economic recovery. As an important window for opening up, the CIIE is also an important driving force for economic growth and consumption upgrading. The holding of the China International Import Expo is expected to help form a new wave of consumption," Yu Ruifen said.

　　Kao Group’s "estFutureSkin" can spray microfibers directly on the skin surface to form an ultra-thin film layer to make the skin surface smoother; Skechers’ famous technologically-known "GO RUN SPEED ELITE" running shoes, and the first innovation this year "Rechargeable" down jacket; Porsche's first pure electric racing car 99XElectric, the first pure electric sports car Taycan... Companies in the global consumer goods field are vying to bring the best products to the CIIE. (Finish)