China International Import Expo joins forces with cross-border e-commerce: build a "fast lane" into China and accelerate "exhibitions into commodities"

(The 3rd CIIE) The CIIE joins forces with cross-border e-commerce: build a "fast lane" into China and accelerate "exhibitions into commodities"

　　China News Service, Beijing, November 2 (Reporter Xia Bin) The third China International Import Expo is about to open in Shanghai. As a bridge between China Unicom’s overseas products and domestic people, cross-border e-commerce has become a major player in the Expo. An industry of concern and great potential.

　　Under the impact of the epidemic this year, overseas consumer markets have been plagued by growth, and overseas brands will see new "Chinese opportunities" through the CIIE.

The CIIE has set up an open stage for overseas brands, and cross-border e-commerce has paved the way for them to enter China. The time for each overseas product from the booth to the shopping cart is getting faster and faster.

　　"Since the first CIIE, through continuous improvement of the import ecological infrastructure construction such as logistics, warehousing, supply chain, etc., Alibaba's large import business has accelerated and steadily developed, helping overseas brands to explore the Chinese market more conveniently and efficiently." Tmall Import and Export Business Group President Liu Peng said that as a digital economy platform, Alibaba economy participates in promoting inclusive trade, building digital trade infrastructure, accelerating the digital transformation of the global business ecosystem, and bringing a better experience for Chinese consumers to "buy the world".

　　It is reported that this year Alibaba will join hands with nearly 1,000 overseas brands to participate in the CIIE, among which overseas brands on the cross-border e-commerce Tmall International will exhibit more than 1,400 new products.

Since the first CIIE, more and more "CIIE exhibits" have become "commodities" on the Alibaba platform and have entered millions of households in China.

　　Consumers can stay at home this year, turn on their mobile phones, and buy "cloud shopping in Bo" on Tmall Global and Koala, and buy them all over the world, including Dubai Royal Camel Milk, Rihanna Personal Brand FentyBeauty, and Unilever Japanese New products such as the skin care brand Tatcha and the imported Thai food Namchow have been on the shelves simultaneously, and products from niche countries such as Ethiopian coffee beans are arriving overnight for charter flights.

　　As a highlight of this year's CIIE, Shanghai has built a "6 days + 365 days" transaction promotion service platform. The Greenland Global Commodity Trade Port, which is only one road away from the main venue of the CIIE, is opening for overseas commodities at all times. The Chinese market is speeding up.

　　The South African Import Pavilion in the trade port arranged for the first show of South African beef at this year's CIIE to be displayed in the pavilion. 12,000 copies were sold during the "Five-five Shopping Festival" in Shanghai alone.

Wang Junling, the person in charge of the museum, believes that the trading port platform can help local suppliers in South Africa enter the Chinese market with lower cost and higher efficiency.

In addition, nearly a hundred "fresh goods" at the third CIIE, such as Mexican tequila, Czech crystal cup, and Colombian coffee beans, have also been put on display.

　　As the current CIIE approaches, the trading port is accelerating the use of CIIE resources to create a new form of cross-border e-commerce-Greenland Global Purchase Flash Purchase.

The implementation of this new form of cross-border e-commerce has also made the trading port an innovative platform for imported goods that combines three trade forms: general trade, bonded import and cross-border e-commerce.

　　In addition to the existing tens of thousands of internationally-known brand products, during the third CIIE, Greenland Global Lightning will also introduce more high-quality overseas brands and products to meet the needs of consumers of different ages, and it will also Actively expand brand resources, continuously enrich product categories, and accelerate the nationwide deployment, so that domestic consumers can enjoy overseas products in a more convenient way and at a more affordable price, so that ordinary people can "zero distance" with global goods.

　　In the process of accelerating "exhibitions into commodities", cross-border e-commerce is accompanied by increased policies.

"Compared with previous CIIEs, Shanghai Customs has launched a "paperless customs clearance" for the entry of exhibits in the third CIIE." Jiang Yuan, deputy commissioner of Shanghai Customs, said that the speed of customs clearance for entry exhibits has increased significantly. Won corporate praise.

This year, Shanghai Customs will continue to carry out the “One Window” service at the Convention and Exhibition Customs, the normalized service organization of the CIIE. At the same time, Shanghai Customs has set up 43 special channels and 79 special windows for the CIIE at major ports. These measures are all for Better round-the-clock service guarantees the entry and exit of CIIE exhibits and personnel to ensure that exhibits are more "faster" under the premise of "controllable".

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