Why the iPhone 12 doesn't matter

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• FEDE DURÁN

Tuesday, November 3, 2020 - 02:15

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When the most rational part of

drew its value curve, the horizontal axis included among its parameters price, design, innovation and philosophy.

On the vertical axis, the one that scores and determines the oscillations of the curve, there was always a kind of plateau.

The strategy has been fabulous: during the first half of 2020, the

(to name the house's flagship product) was the best-selling phone on the planet with

The next model on the list

) is light years away (11.4 million units).

Such a triumphant trail is repeated with more recent gadgets.

If Apple were just marketing watches or headphones, your Apple Watch or AirPods would shine as well.

Like every fall, those from

have presented their new family of

Although there are still few who enjoy their units, there is a certain consensus among analysts when they say that they are better terminals than the previous ones.

The important thing, however, is to review the thickness of that difference and contrast the current state of a value curve that, no matter how sinuous it may be, is still the most effective in the world.

Short conclusion:

perhaps an iPhone 11 in 2020 is the most reasonable purchase.

This suggestion works against the capitalist cycle and the interests of Apple, whose tactics are obviously identical to those of the other brands.

Ecosystem

But it is in the fine line where you can see the sophistication of the multinational that designs in California and assembles in China.

Because Apple is an expert in a double ecosystem.

The first is known: the

until the phone becomes an extension of the computer (or vice versa).

The second is more recent and is based on grinding the diamond.

Instead of offering the mobile phone, headphones and charger in a single box, they are now supplied separately at the following minimum prices:

If the user also wants a watch, the sixth generation of the Apple Watch costs 429 euros (there is a SE variant at 299 euros).

This is how the magic cord is closed on the patent leather shoe: the exquisite user experience leads to the expansion of the collection, which, when offered in a fragmented manner, increases the customer's desires until, in an ideal setting, they spend at least 1,332 euros.

spectrum

Is this the value curve from 10 or 12 years ago?

Possibly not.

The (high) price is the only factor that has remained unchanged.

One could speak of the design in conservative terms.

Technology (innovation) often lags behind the competition, even though Apple makes every advance of its own (5G lately) ignoring the age of the solution.

Philosophically, Steve Jobs is a specter.

None of this really matters.

Criticism of Apple will always bump into the wall of its numbers.

According to the criteria of The Trust Project

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