client, Beijing, November 3 (Reporter Xie Yiguan) The first wave of "Double 11" has been launched. In the past few days, "Senior People-Depositors-Final Payment-Eaters" have also caused netizens to play badly !

  Merchants have carried out big promotion activities and launched a variety of promotional methods, which also made consumers "dazzled" and "dazzled."

In response to this, on November 3, the China Consumers Association proclaimed: "Beware of merchants' promotional routines and be smart consumers."

Data map: Express parcels were all over the floor in a logistics distribution station of a university, and female college students lined up to pick up online shopping products during Double 11

Photo by China News Agency reporter Zhang Yong

  The China Consumers Association has sorted out what it has learned about consumer rights protection during the "Double 11" and "June 18" promotion periods in recent years, and listed six major consumption traps for consumers during the "Double 11" period.

Live broadcast with more cargo slots

  In recent years, as the upgrading of online shopping consumption has accelerated, new scenarios, new formats, and new applications in the consumer field have continued to emerge.

Beginning in 2016, “live broadcast + e-commerce” has become a new way of attracting online shopping. Consumers’ attention to Internet celebrity traffic, interest in products, and awareness of experience interaction have all increased to varying degrees. More and more consumers place orders for shopping by watching live webcasts.

  However, there are many irregularities behind the "glossy" live broadcast of goods, and there are some hidden consumption traps. While the sales volume continues to rise, a pile of "carriage rollover" incidents with goods anchors have also triggered many consumers. Tucao.

  According to statistics, the "slots" reported by consumers mainly include: live broadcast delivery merchants failed to fully fulfill their obligation to publicize license information; some anchors were suspected of propagating product efficacy or using limit words during the live broadcast delivery process; products; Quality goods are not on the board, peddling "three noes" products, fake and inferior goods, etc.; live broadcast fan data, sales volume, and fake "killing young"; anchors lead consumers to third parties, and the platform has poor credit qualifications or lures Consumers conduct private transactions; some products are not guaranteed after sale, and it is difficult for consumers to enjoy the "three guarantees" rights.

Promotional activities are full of water

  Red envelope activities have always been a common method for major e-commerce platforms to attract users and increase sales.

However, consumers find that sometimes these red envelope activities seem to have a lot of discounts, but they are actually very tasteless.

  Some consumers reported that they participated in a red envelope grabbing activity on an online shopping platform and grabbed more than 900 red envelopes in total, but the actual discount amount was less than 10 yuan, and a lot of effort was spent. In the end, there was only a sense of loss; some businesses Use tempting slogans such as "limited time buy", "explosive flash sale", "big discount sale" and other very attractive publicity to attract consumers to place orders. In fact, it is a routine of "rising first and then falling"; other promotions may be consumption Certain "thresholds" are set for deadlines, product categories, consumption amounts, etc. Consumers cannot enjoy preferential benefits if they do not meet these thresholds.

  In addition, in recent years, more and more platforms and merchants have launched a promotion model for pre-sales of goods to attract consumers to place orders in advance by paying a deposit to enjoy preferential treatment.

This pre-sale model of goods seems to be preferential, but consumers should understand the difference between "deposit" and "deposit". Normally, after the "deposit" is paid, if the consumer does not pay the balance within the specified time, the "deposit" will not be granted. Refund, if the merchant defaults, the customer will be refunded twice the deposit.

On November 14, 2019, college students received their respective express mails in an orderly manner.

Photo by China News Agency reporter Yang Bo

Many product quality problems

  The quality of goods has always been a consumer pain point in the field of online shopping and TV shopping. Since consumers cannot see the goods directly before buying, they can only understand the quality and performance of the goods through advertisements or other consumer reviews. Some illegal merchants use it. This kind of information asymmetry induces consumers to make purchases through false propaganda or false praise, and "swiping orders".

  Especially during the "Double 11" and other big promotion events, some platforms and merchants will also promote in the name of promotional activities. On the surface, they will benefit consumers, but in fact they will clear inventory and even use low prices to promote their inferior products. Consumers Once the temptation cannot be restrained, it is easy to be deceived and cause consumer disputes.

After-sales service criticized

  Some merchants pay attention to sales and despise after-sales service, which often leads to consumer dissatisfaction.

  The more common problems include failure to comply with the seven-day unreasonable return regulations made by the Consumer Rights Protection Law, failure to provide consumers with shopping invoices, no one to answer after-sales calls, and no one to answer after-sales calls. There are obvious quality problems but consumers are required to appraise them. Failure to perform the "three guarantees" obligations, delays in processing consumer returns or refund requests, etc.

Especially in new e-commerce formats such as live streaming, micro-commerce, and small and medium-sized e-commerce, these after-sales service problems are more prominent, and the legitimate rights and interests of consumers are difficult to protect.

Many breaches of order contracts

  During the big promotion period, some merchants falsely bid for inventory in order to impact sales, and some merchants may just launch low-price promotional activities such as "seckill" and "bid" just to promote or collect consumers' personal information.

  After attracting a large number of consumers to place an order, the merchant may delay the delivery and wait for the consumer to cancel the order, or use the excuses of "abnormal order", "product out of stock", "operation error", "system error" and other excuses. On the one hand, it is mandatory to "cut orders". Because of the large number of consumers placing orders, if merchants cannot handle them properly, it is very easy to cause mass consumption disputes.

Promotional advertising harassment

  Many consumers also said that during the big promotion period, they will receive various advertising and promotional information on their mobile phones and the Internet, and some can even accurately push them according to consumers' consumption habits, even if the consumers have no intention of shopping. It is also difficult to escape the "bombing" of these advertisements, which makes people "unbearable" and "unpredictable."

  For this reason, the China Consumers Association reminds consumers: In the face of various promotions and discount advertisements, you must stay sensible and choose products according to actual needs; try to choose merchants with complete qualifications and high reputation for transactions; do your "homework" in advance , Not to be misled by all kinds of "fake discounts" traps; pay the deposit carefully to prevent consumption traps; earnestly exercise the right of "sign after prior inspection", and sign after confirmation; pay attention to the protection of personal information, do not easily authorize the business, and discard the express package , Tear up or smear personal information first; pay attention to keeping evidence of shopping.

  Did you chop your hands on "Double 11"?

Have you encountered the above-mentioned business promotion routines?