Introducing the charm of shochu and awamori in English JETRO's new project October 31 16:51
JETRO-Japan External Trade Organization has launched a new project to introduce the attractiveness of shochu and awamori in English, saying that exports of Japanese shochu and awamori are sluggish as the market for alcoholic beverages expands around the world. We will support the expansion of exports through online business meetings with Japanese buyers.
According to JETRO, the global alcoholic beverage market has expanded by more than 30% in the last 15 years, while the export value of Japanese shochu and awamori was only 1.6 billion yen last year, which is lower than the 23.4 billion yen of sake. ..
For this reason, JETRO has launched a new project to introduce the appeal of shochu and awamori to the world, and will disseminate it through the English site.
On the site, the difference from other distilled liquors such as gin and vodka, and the recipe of the original cocktail using shochu and awamori that the bartender thought about are also posted.
We will also provide an online business meeting that mediates between overseas buyers and bartenders who are interested in shochu and awamori and Japanese manufacturers.
Keiichi Nishimoto, Deputy Director of the Ministry of Agriculture, Forestry and Fisheries of JETRO, said, "Shochu and awamori are not well known overseas, but the possibility of export is increasing due to the popularity of distilled liquor.
Many breweries have registered for this project
.
I would like to receive them and support the expansion of exports. "