"As far as I know, the insurance industry invested nearly RMB 40 billion in science and technology in 2019. As a single investment in science and technology, this is the highest level in history." Member of the Economic Committee of the 13th National Committee of the Chinese People's Political Consultative Conference and former vice chairman of the China Insurance Regulatory Commission Zhou Yanli said at the recent insurance technology summit forum.

　　Industry experts participating in the above forums agreed that driven by social, policy, economic, and technological factors, the insurance industry will face changes in customers, products, channels and other aspects in the future, and digital transformation has become an important condition for insurance companies to become an industry.

　　However, Zhou Yanli also said that on the road to digital transformation of insurance companies, the government and industry levels need to further promote the construction of data systems in four aspects, including cultivating factor markets, accelerating the improvement of data management, accelerating the exploration of data property rights protection, and accelerating advancement. Open and share government economic data.

Manpower model is challenged

　　With the rapid development of my country's insurance industry in recent years, my country has grown into the second largest insurance market in the world.

At the same time, China's per capita GDP has exceeded 10,000 U.S. dollars and is considered by the industry as an opportunity for a new round of development of the insurance industry.

　　"Currently, the per capita GDP in the Chinese market exceeds 10,000 US dollars. According to the experience of the international developed markets, the depth of life insurance in the domestic market will increase significantly. The era that we call customers'I want to buy' is coming soon." Yan Dao, who has many years of experience in industry actuarial and sales Lou Daoyong, CEO of Data Technology Co., Ltd. said.

However, he believes that with rapid development, market challenges are also very obvious.

　　"We found that although life insurance still maintains rapid growth, there has been some differentiation among business entities in the market. The growth rate of professional agencies and foreign-funded life insurance far exceeds that of individual marketing channels and Chinese-funded life insurance companies. The core reason is the traditional sales business model. The main business is the sales team and activity rate. With the domestic life insurance further developing into a mature market, the current manpower-based business model will encounter challenges." Lou Daoyong said.

　　Under such circumstances, transformation is imperative. At present, large insurers in many industries, including Ping An and CPIC, have been on the road of transformation from the human sea model.

　　Lou Daoyong believes that, in fact, the core of life insurance transformation lies in the transformation of business model, which needs to transform from the original product orientation to customer-centric.

From the original operating products and operating manpower, to operating customers, professional services and technological empowerment.

The road to digital transformation needs further promotion

　　"At present, the digitalization of insurance services has entered a stage of rapid development, and a new service ecosystem is being formed, that is, an ecological development model of'insurance + digital'." said Zeng Zhuo, general manager of Meituan's insurance business.

　　In fact, both large and small insurance companies in the industry are carrying out digital transformation and exploration. Some leading insurance companies have begun to export their own scientific and technological achievements, and companies such as Ping An and China Pacific Insurance have established their own technology subsidiaries.

　　However, Zhou Yanli also said that to promote the digital transformation of the industry, it is necessary to accelerate the construction of four aspects at the government and industry levels.

　　"Data is the most important asset of an enterprise, and even the most valuable asset to some extent." Zhou Yanli analyzed that to mine these data assets well, use them well, and reflect their value, there must be a transaction. market.

Therefore, it is necessary to cultivate a data element market and lay a solid infrastructure for data transactions.

　　Secondly, Zhou Yanli believes that if the data value of the insurance industry is to be raised to the same level as the true total factor productivity, relevant legislation and systems are needed for construction and protection.

　　In addition, it is necessary to speed up the exploration of the protection of data property rights and accelerate the opening and sharing of government economic data.

For example, Zhou Yanli said that for example, it is very important to accelerate the data opening of the "three-medicine linkage" (medical, medical insurance, and medical reform linkage). In particular, some common diseases, chronic diseases, and cancer related data are important for the actuarial, pricing, and risk control of the insurance industry. All of them are of great value. If there is no "three-medicine linkage" data, insurance companies will still form data islands.

　　Author: Yangqian Wen