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"Everything can be broadcast" era is coming
In the early morning of October 21, the "Double 11" consumption season after the new crown pneumonia epidemic officially began.
As a new business format in the post-epidemic period, "live streaming with goods" has become a new driving force for China's economy.
However, while its rapid development, it also exposed many drawbacks.
Statistics on the first three quarters of 2020 on the national 12315 platform released on the official website of the State Administration for Market Supervision and Administration show that in the first three quarters, the national 12315 platform received a total of 21,900 complaints and reports related to “live broadcast”, of which nearly six were “live broadcast with goods” It became the “severe disaster area” for complaints.
In response, the State Administration for Market Regulation recently released the "Measures for the Supervision and Administration of Online Transactions (Draft for Comment)" on its official website to solicit opinions from the public. Network activities such as online social networking and live delivery of goods are included in the management.
"Live broadcast" has become one of the hot words of 2020.
In Qingchuang Toutiao’s recent third-quarter ranking of TOP100 startups’ communication influence, B-Station, Xiaohongshu, Douyin, Watermelon Video and other companies related to live video were among the top 20 on the list.
Qingchuang Toutiao's monitoring of important events for the companies listed in the third quarter shows that Douyin e-commerce will usher in an "adult gift" in "Double 11" this year.
As early as April 1 this year, Hammer Technology founder Luo Yonghao completed the first live show of Douyin with goods, announcing that Douyin can independently complete the closed loop of e-commerce, and this year's "Double 11", Douyin will welcome the self-built e-commerce ecology. A "big test" for verification.
What’s interesting is that although there are data showing that from October last year to August this year, the number of active users on the transfer platform has dropped from nearly 35 million to less than 20 million, but the recent "Tik Tok Brother" Luo Yonghao held an "old phone press conference" "And served as the brand promotion ambassador of the news, so that this second-hand trading platform rushed to the fifth place on the list, and ranked ahead of the fast-growing Xianyu.
What's more interesting is that in the important event of Qingchuang Toutiao Inspection's list of companies in the third quarter, Fliggy Travel released big data on National Day trips, showing that for the first time after 1995, it became the main force of national travel during the Golden Week.
Not only that, the "Generation Z" groups represented by the post-95s and post-00s generations are entering the consumer market in an all-round way.
As a generation that grows up with the Internet, they love to share and love to express, and they are becoming the main force of the web live broadcast platform.
The era of "everything can be broadcast" is coming.
As a trend gathering place, Station B won the top spot in the communication influence of startups in the third quarter.
Qingchuang Toutiao monitors the important events of the companies on the list in the third quarter, showing that many traditional car companies regard Station B as an important position for marketing.
Dongfeng Honda has broken the circle and settled in Station B, laying out a broad consumer market in the future, and trying to really approach and embrace young users.
Traditional industries are wearing fashionable "coats" because of "live broadcasting".
Facing the recruitment and employment situation under the new situation, more and more companies are turning their attention to online live broadcasting.
Since the start of the autumn recruitment this year, more than 20 companies including Tencent, Huawei, Meituan, Didi, Geely, New Oriental, L'Oreal, and Liangpinpu have chosen to conduct live campus recruitment at station B.
In this regard, Station B launched the “Recruitment Express” campus recruitment live broadcast activity in the live learning zone to provide high-quality enterprises with millions of resources, support enterprises to develop new forms of live recruitment, and expand their influence.
The "Generation Z" ethnic group makes "traditional" work hard to get out of the circle, and the software that is closely related to their daily work, study, and life is also famous.
Qingchuang Toutiao monitors the important events of the listed companies in the third quarter, showing that although Douyin and Kuaishou have firmly captured the hearts of young people with short videos and live social networking, they are not satisfied with their efforts to enter the local life service field , And strive to get a slice of the competition in the "economy around us".
China Youth Daily·China Youth Daily reporter Meng Peipei Qiji Source: China Youth Daily