Cheese, wine, some nuts and a very expensive olive oil;
handing over the Christmas package is the time of the year when companies can show their appreciation to employees.
Due to the corona crisis, the box full of treats will no longer be distributed at the company's Christmas party and will also look different, according to a tour of NU.nl.
"Everyone had to stay at home, you could not have a chat at the coffee machine, no summer barbecue with work and there are no Christmas drinks," says Bart Poierrié of Christmas packages.nl, who sums up the limitations in the workplace in recent months.
Those difficult times are also reflected in how employers deal with the Christmas package.
"They go the extra mile to show their appreciation. They tell their employees, 'Guys, you've been through enough misery."
The Makro, the market leader in Christmas packages for decades, also speaks of extra appreciation for employees.
"Employers wonder: I can't reach out, so how can we handle this as personally as possible?"
Box full of treats is most appreciated
The market leader therefore notices that "wider parcels" are being sent this year.
They see, for example, that many companies send a drink package, combined with a digital escape room or pub quiz, in order to replace the Christmas drink and to give colleagues a little extra.
This often includes a physical Christmas package.
"The physical box is often seen as a token of appreciation and is a bit more personal, which makes people think: my employer has done his best for us," said a spokesperson for Makro Christmas packages.
"And what could be more fun than to give some appreciation?", Adds Poierrié.
Those packages are more and more bought online.
Where they were often selected and put together in a physical showroom last year, this is now mostly done online. "People are not allowed to go to the showroom and then quickly end up with us online. We already have more than 20 percent customers than last year" , says the director of kerstakket.nl.