Don Quijote Producers organized to strengthen sales of Japanese agricultural products at overseas stores October 23, 18:18
The company that operates the discount store "Don Quijote" has decided to establish an organization made by producers to expand exports of Japanese agriculture, forestry and fishery products, and to strengthen sales at the Group's overseas stores.
The Pan Pacific International Holdings Group, which operates Don Quijote, launched a new organization in which producers of agricultural and marine products participate, and held an inauguration ceremony on the 23rd.
With the aim of strengthening sales of Japanese fruits, beef, and seafood that are popular overseas, the agricultural products and marine products of the producers who participated in this organization will be sold at stores operated by the group in Southeast Asia and other countries.
In the future, we will jointly develop new products based on local needs.
While the government aims to raise the export value of Japanese agricultural, forestry and fishery products and food products to 5 trillion yen by 2030, by securing stable sales channels for producers affiliated with the organization, both the group and producers Aims to create a system that can make a profit.
Takao Yasuda, the founding chairman, said, "Japanese food products are extremely well received overseas. With the weapon of good quality primary products and proper sales strategies, both producers and sellers will benefit." He showed his willingness to expand exports in the future.