"Measures for the Supervision and Administration of Online Transactions" for comments
The soaring complaint rate of live streaming has rules
Our reporter Zhang Nan
In the future, it is necessary not only to display the actual business entities of the goods or services in a significant way, but also to display after-sales service information and provide live broadcast review functions.
The "Measures for the Supervision and Administration of Online Transactions" have recently been published on the website of the State Administration for Market Regulation to solicit public opinions.
Solicitation of comments will continue until November 2.
Personal online sales of goods should publicize the statement, address and contact information
Where can I find business information when shopping online?
In accordance with the requirements of the draft for soliciting opinions, online trading operators shall continuously publicize their main body information on the homepage of their website or on the main page of their business activities.
What kind of information should be publicized for personal online products?
The draft for comments proposes that operators who have not registered as market entities should publish their self-declarations and their actual addresses and contact information according to their actual types of business activities.
The publicized self-declaration may include: personal sales of self-produced agricultural and sideline products, personal sales of household handicraft products, personal convenience of labor activities or sporadic small transaction activities, and exemption from registration of market entities according to law.
In recent years, live streaming of goods has opened the door to a new economy, but it has gradually become a breeding ground for chaos.
Statistics show that in the first three quarters, the 12315 platform across the country received 21,900 complaints and reports related to “live streaming”, an increase of 479.60% year-on-year. The demand for “live streaming with goods” accounted for nearly 60%.
Among them, problems such as poor quality of products, the use of "limit words" and other issues such as inducing consumers to consume impulsively, and difficulty in guaranteeing after-sale returns and exchanges are more prominent on live broadcast platforms.
For this reason, the draft for comments specifically proposes that online trading operators that organize online trading activities through online social networking, webcasting and other online services should display information about the actual business entity of goods or services, after-sales service, or other information in a significant way. Link jump prompt.
The webcast service provider shall provide a review function for the online trading activities carried out by the webcast.
Proactive reminder 5 days before renewal
Obviously, I just wanted to buy a ticket online, but inadvertently, he was acquiesced in tying services such as insurance and airport transfers.
Nowadays, the hateful malicious tying has a "nemesis."
The Draft for Opinions proposes that if online trading operators tie-in goods or services to consumers by directly bundling or offering a variety of options, they should alert consumers in a prominent way.
Where multiple alternatives are provided, any option of tying goods or services shall not be set as the default consent of consumers, and the options selected by consumers in previous transactions shall not be set as the default choices of consumers in subsequent independent transactions.
Also "by default" is automatic renewal.
Consumers purchased the service online for one month, but the second month, without any reminder, they were automatically renewed.
When users want to cancel the automatic renewal, they encounter many difficulties, and sometimes they can't even find any reminder to cancel the subscription.
Automatic renewal, deduction of money without negotiation, made many consumers miserable.
The draft for comments proposes that if online transaction operators use automatic extensions, automatic renewals, and other non-active contracting methods to provide services, they should remind consumers to pay attention in a significant way.
Where consumers independently choose the relevant method, the online transaction operator shall provide consumers with a significant, free and simple option to cancel or change the relevant method at any time during the entire service period, and pay a significant amount 5 days before the date of extension or renewal. Ways to remind consumers to pay attention.
In addition, without the explicit consent of consumers, network transaction operators may not send advertisements and other commercial information to them.
Even with the explicit consent of consumers, consumers should be provided with obvious, free, and simple ways to refuse acceptance.
If the consumer refuses, the online transaction operator shall immediately stop sending, and may not send again after changing the name.
Do not "swipe orders", "delete negative reviews", or "fictional spot"
Over the years, common online sales, such as "swiping orders", "deleting bad reviews", and "fictional spot" and other behaviors will be explicitly prohibited.
The draft for comments states that online transaction operators must not deceive or mislead consumers.
For example, no fictitious transactions; no fabricating evaluations, or instigating, inducing, or coercing others to make false or misleading evaluations; no deleting, concealing, modifying evaluations, or pre-positioning, negative reviews, or confusing different products or services The evaluation and other improper processing methods are not allowed to mislead the evaluation; not use false or misleading pricing forms or price methods to deceive or induce consumers to conduct transactions with them; not use false advertising, promotion methods, samples, products Or service descriptions, goods or service standards, etc.; there must be no false marketing activities such as fictitious spot, false reservations, false rush purchases, etc.
In terms of supervision, the draft for comments proposes that the market supervision and management department shall implement credit supervision on online transaction operators, and register the operators’ market entities, administrative licensing, filing, qualification certification, spot checks and inspection results, and include them in the list of business abnormalities and serious The list of illegal and untrustworthy enterprises, administrative penalties and other information are recorded in credit records.
In addition to the unified collection and disclosure of the company-related information in the above information through the national enterprise credit information publicity system, it can also be through the official website of the market supervision and management department, online search engine, and the prominent position of the main page of the operator engaged in business activities. Publicize relevant information.